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The new location targeting update option is aimed at reaching commuters Google has quietly been rolling out a new location targeting update over the past few days. Initially spotted in display campaigns, the updates are now included with search and shopping campaigns too. So what exactly is changing? Aimed at reaching commuters, the ‘People in your targeted location’ option has been changed to ‘People in or regularly in your targeted location’. With this change, a commuter who is often in...

You may have noticed the Google results looking a little differently lately, and this is all down to the new search redesign update that Google rolled out towards the end of May. This new update is intended to make the search results more concise and easier to read while making it easier to determine which results are the most relevant and helpful to you. For the world of advertising this means that Google text ads have a fresh...

As a digital marketing agency client reporting is very important as clients are paying us to create and manage AdWords. Therefore they should know what results are being achieved with our marketing efforts. It is important that we show them how many conversions (telephone calls, emails, contact form submission etc) we have driven to their business. As well as conversions it is also important that the cost per conversions is communicated so that the clients have...

Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...

With the 1 year anniversary of the GDPR coming into effect tomorrow, we thought it would be a good idea to reflect on everything we have learned including How has the GDPR law affected businesses? And are some organisations still not compliant? When GDPR first came into play, there was lots of confusion on what needed to be addressed for businesses and what they needed to do to become compliant. GDPR was created on an existing...