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As the year draws to a close, we start to reflect on 2019 as a whole - and it has certainly been a year of growth here at Siren Search! So, we thought it would be a great opportunity to get to know our team a little more. Each week we focus on one of our team members, giving you a bit of insider knowledge to what they do here at Siren Search, and how their...

Search Console Google Search Console made a big step towards moving over to their new interface recently. Search console is a free tool that gives webmasters and website owners information on how Google search interacts with their websites. The most visible change is that the old home page and dashboard is replaced with a new one. This allows website owners to focus more on interesting new features. The legacy features are still available.    rel=nofollow has evolved 15 years ago,...

Local SEO is vital for businesses that operate on a regional basis, and need good footfall to their shop or offices. Local SEO focuses on appearing in the Search Engine Results in a specific location, to increase website traffic and leads. This strategy allows you to compete more effectively against bigger competitors. Here’s how to make your local SEO successful.  1. Create a Google My Business Account - and Use it  Google My Business is a really handy...

Welcome back to the second instalment of our Facebook Business tips blog post, where we will tell you how to optimise your Facebook page. Last week we covered the basics of setting up your Facebook Business Page, and in this post we will dive deeper into continuous things that you can do to win over users on the growing social media channel.  So, without further ado, let’s get started…  1. Post Optimised Photos and Videos to Your Timeline  Visual...

From October 7th Google Ads Campaigns Will Start Switching To Standard Delivery Back in August, Google Ads announced that along with retiring the average position column, it would also be retiring the accelerated ad delivery option from October 7th onwards. This is another shift to machine learning. While accelerated delivery used to be to ensure your ads were always served this often meant that restricted budgets were running out during the day. Google has said that standard delivery has...