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Content Tag

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when.  What is a Social Media Content Calendar?  This is a calendar to organise and schedule your content across your social media platforms, and...

With the likes of Facebook and Instagram being favoured by many brands, Twitter is a social media platform that shouldn’t be missed. With 330 million monthly users, it’s a platform with a huge and engaged audience. And if your target audience are on Twitter, then your brand should be too. What’s more, it’s also a good place for Social Proof, as many users will talk about their experiences with brands and products on Twitter.  But where do...

When businesses try to generate new leads, they rarely think of video marketing. However, video can help a company achieve brand recognition and customer leads. Sight, sound, motion for lead generation.  Define your Audience  The first step to creating a video campaign is to define your target audience by understanding what they need. This will give you an idea of the types of videos that will work best for engaging your viewers. To generate leads, your videos will...

301 Redirects play an important role in your website, and although you may have heard of them before, you may not know what they are or when you need to use them.  We’ve put together an article covering commonly asked questions about 301 redirects - read below.  What is a 301 Redirect?  A 301 redirect is a status code which a server sends to your browser for a permanent redirect. This is used to send users and search engines...

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

AMP Pages are Accelerated Mobile Pages that allows mobile content to load instantly, by taking a page that is already mobile friendly and making it load quicker. This was a project that was born in collaboration between Google and Twitter.  Read more on AMP pages, and their benefits, below. What are AMP Pages?  AMP pages lead to 2x increase in time spent on page, and convert more mobile page visitors into customers. This is done by by simplifying the...

Email is one of the best ways to share your brands content, as email subscribers are 3x more likely to share your content on social media. Content won’t travel to readers by itself and blogs are unlikely to make it into search results by themselves.  If you’re spending budget on content, graphic and video production, you want to ensure that it gets the coverage and views that it deserves. Here are some reasons why you should share...

Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too.  One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available.  However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...

 Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising.  What is Web Accessibility?  Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability.  Not only does this mean...