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Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website.  Highlight Product Benefits   You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when.  What is a Social Media Content Calendar?  This is a calendar to organise and schedule your content across your social media platforms, and...

Website accessibility or accessible computing, refers to the accessibility of web and computer systems, regardless of a persons disability or impairment. Windows and macOS both provide display modification options, such as magnification and inverting colours helping those with difficulty seeing, text-to-speech to provide audible descriptions of objects and text on the screen and dictation can be used to perform common tasks with vocal commands. Why is Accessibility Important? Accessibility is important as The Disability Discrimination Act stipulates that...

301 Redirects play an important role in your website, and although you may have heard of them before, you may not know what they are or when you need to use them.  We’ve put together an article covering commonly asked questions about 301 redirects - read below.  What is a 301 Redirect?  A 301 redirect is a status code which a server sends to your browser for a permanent redirect. This is used to send users and search engines...

With 83% of Instagram users discovering new products or services through the platform, it is a channel that cannot be missed. However, there has been some debate as to whether a business Instagram account can help with your overall SEO.  As another avenue of traffic towards your business, Instagram can increase your company’s online presence and boost brand awareness. Having more brand-managed platforms within the top positions of branded SERPs means you have more control over how...

AMP Pages are Accelerated Mobile Pages that allows mobile content to load instantly, by taking a page that is already mobile friendly and making it load quicker. This was a project that was born in collaboration between Google and Twitter.  Read more on AMP pages, and their benefits, below. What are AMP Pages?  AMP pages lead to 2x increase in time spent on page, and convert more mobile page visitors into customers. This is done by by simplifying the...

Email is one of the best ways to share your brands content, as email subscribers are 3x more likely to share your content on social media. Content won’t travel to readers by itself and blogs are unlikely to make it into search results by themselves.  If you’re spending budget on content, graphic and video production, you want to ensure that it gets the coverage and views that it deserves. Here are some reasons why you should share...

 Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising.  What is Web Accessibility?  Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability.  Not only does this mean...

LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform?  The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals.  Below are 7 ways to use LinkedIn in your marketing strategy.  1. Use Visuals   Drive traffic to your...