0121 272 8378

Edmund House, 12-22 Newhall Street, Birmingham

Business Tag

As the world starts to get a small sense of normality back, restaurants and shops are opening. And, although the Siren Search team are still working safely from home, our MD Harps, has been into the office a few times over the past two weeks (plus he’s keeping the office plants alive!), and we thought it would be a great chance to look at what’s open.  What’s more, with the Government scheme to Eat Out to Help...

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

Whilst offices have been shut down during the Coronavirus pandemic, many businesses have turned to remote training for their workforce - and with over 6 million UK workers are on the government’s furlough scheme, businesses remain responsible for providing a duty of care, and they are looking at how their furloughed employees can remain engaged, to be in the best shape for their return to work.  So what are the advantages of remote training for staff? Continue...

Name -  Purnell's Bistro Location - Purnell’s Bistro and Ginger’s Bar, 11 Newhall Street, Birmingham, B3 3NY Type - Monthly Meetings    Whilst we can't go to any new eateries in Birmingham due to COVID-19, we can reminisce about the places that we have been in the past. Here is our review of Purnell's Bistro, which we visited late last year.   Purnell’s Bistro is a bistro and cocktail bar which is located in Birmingham City Centre - just over the road...

Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too.  One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available.  However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...

 Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising.  What is Web Accessibility?  Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability.  Not only does this mean...

LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform?  The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals.  Below are 7 ways to use LinkedIn in your marketing strategy.  1. Use Visuals   Drive traffic to your...

Building positive relationships with your target audience is key to building trust and boosting your reputation. It is essential to continuously build and maintain customer relationships. 4 Ways to Build Relationships With Consumers 1. Listen to Feedback Feedback can help you improve your marketing efforts. Gaining data driven insights can aid you to improve products and services, which in turn will help to increase conversions. A great way to do this is by looking at social media channels and review sites...