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Building brand awareness through video is common, but it is now thought that website users use video at every stage of their customer journey.  Learning New Skills  There are large amounts of videos online, including those that teach people something. It is now easier than ever to learn a new skill or pursue a passion through the world of YouTube, with 4 out of 5 people saying that they have learnt something new through this channel.  This then gets...

With online video surging over the past few years, it is now a fundamental part of building brand awareness with potential customers throughout every stage of their journey.  How Can YouTube Help Your Marketing Funnel?  It Will Motivate People  Video is a great resource for people that want to learn new skills, with 4 in 5 people saying that video allows them to do this. People like to watch videos for self-improvement, and being able to see real experiences...

Welcome back to the second instalment of our Instagram for Business tips blog post, where we are looking at how you can use the growing social media channel to grow your business. Last time, we looked at why you should use Instagram for Business, and in this post we will look at how you can use the platform to grow your brand awareness and visibility.  Without further ado, let’s get started…  How to Grow on Instagram for Business  1....

Last year, we saw the rise of Instagram as a platform for businesses. This is because brands are deciding to use visual content to connect with prospects and customers. In 2018 alone, there were 25 million Instagram for Business profiles registered.  Below, we answer all of your questions on what Instagram for Business is…  What is Instagram For Business?  Instagram now offers Instagram for Business - specifically tailored to brands to help with increasing their awareness and visibility online....

There is no doubt Google is the biggest search engine worldwide, but where exactly does bing rank? In the UK Google has a 89.1% market share in the UK and Bing is in second place with 6.76% market share. This shows the dominance of Google in the UK search industry and this is why as an agency we focus on Google. In the US Google have a 88.21% and Bing has 6.4% market share. However there...

So you've launched your campaign, however, your ads aren't being shown and you have zero impressions. Here are 5 reasons why your ads aren't showing on the results page:   1. Google will not show your ads if they don’t have your payment details! Most advertisers will pay for their Google Ads account via automatic payments, Google will either charge you when you reach your pre-set payment threshold or you reach the end of your current billing period....

Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...

Building engagement on Twitter will help to build relationships between your brand and potential customers. By getting your brand name and content out there, you can drive traffic to your website, increasing leads, visitors and sales. Here are some ways in which you can increase engagement:   1. Tweet during Daytime Hours This can help more people to see your content, increasing the likelihood of shares and interactions. 2. Share images and videos. Research shows that by including images...

Instagram is a growing platform for both individuals and businesses, and with its huge amount of users, it's a great place for your business to reach new audiences and build potential leads. Here are some ways in which you can increase engagement:   1. Hashtags Searching for hashtags brings up 9 Top Posts at the results page, which is a great opportunity for you to appear in. This can mean huge exposure for your brand to reach a...

Facebook engagement is any action that someone performs on your page, whether that me like or commenting, or clicking a link. This can lead to better organic reach, in turn driving traffic to your best. This potentially can increase sales for your business. Here are ways in which you can increase engagement: 1. Share valuable content Ensure that it is helpful to the audience by solving a problem, or giving interesting information. Make sure that it is...