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The purpose of an Ad is to be seen by your target audience, to make an impact and build brand awareness. But how do you know that your ad has been seen?  Viewability is a measure of if your ad has had chance to be seen, and provides metrics on the number of times the ad was actually seen by users. This helps marketers to identify campaign effectiveness, allowing them to improve the campaign to increase its...

To say we are living in very uncertain times could very well be the understatement of the year. The impact of COVID-19 - formally known as Coronavirus - can be felt across a multitude of professions. Alas, Digital Marketing is also one of those professions. A Brave New World In order to help you better prepare for a coronavirus phase, here at Siren Search, we have created a handy little survival guide on how to generate value for...

Team meetings often get bogged down with the all familiar question of ‘what are you working on today?’, which although may be helpful, can be very time consuming. What’s more, your team should already know what the rest of their colleagues are working on, and Kanban is a great way to do this.  What is Kanban?  Kanban is a visual method for managing work and tasks, to maximise efficiency. When your team uses Kanban, it helps to reduce...

Along with lots of other businesses in the country, Siren Search has transitioned to Work From Home, to help keep our team, and others, safe and healthy. For us, it’s a chance to show how we trust the team, because unfortunately a lot of businesses don’t feel they can do this. What’s more, working in Marketing and using tools online to operate, means that we can operate 100% capacity remotely as we would in the office through...