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Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support.  Why Does My Business Need A Facebook Page? When searching for your business in...

TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app.  See below our tips for building an audience and increasing engagement using TikTok.  Why Use TikTok?  The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...

Facebook advertising can help you to reap many rewards - from acquiring new customers, to building brand awareness - they can help your business grow no matter what your size.  Here are just a few benefits of Facebook Ads Marketing.  Most Targeted Form of Advertising  Facebook ads can reach your exact audience. You can advertise based on age, interests, behaviour, demographics, connections, languages and more. You can also combine these to make sure that you’re removing users that aren't...

Every visitor who leaves your website without making a purchase is a missed opportunity, and this is why it is so important that you optimize your website to make more sales.  E-commerce conversion is recorded when someone takes a desired action on your site - whether a sale or adding an item to their shopping cart or wish list.   But how can you increase conversion rates through the functionality of your website? Read our top tips below…  Enable Guest...