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Siren - Digital Marketing Agency Birmingham / Blog
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Content, SEO, Website

With the arrival of generative artificial intelligence (GAI) providing more answers to user’s queries directly within the search engine results page, fewer searches are resulting in clicks through to a website. The result? Your site visits and conversions are at risk. …but is altering your website for Generative Engine Optimisation a solid marketing strategy, or is GEO  simply the latest trend designed to ensnare unsuspecting business owners? What is GEO? Generative Engine Optimization (GEO) is the strategy of optimizing...

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Business, Content

Siren is proud to announce a brand new service for all of our clients both in the UK, and beyond! Following top secret internal discussions with our home and away teams (and many trips to the coffee machine!) Siren is thrilled to be launching its first fully integrated service which extends our presence beyond digital marketing. With Head of Digital Richard in the driving seat, our arrival on the scene as a Public Relations agency has taken...

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Culture

Coinbase’s now viral - and allegedly banned - two minute TV advert titled ‘Everything Is Fine’ features dancing refuse collectors, rat infested streets, power cuts and spiralling supermarket prices; but the secret behind its viral success is a killer marketing tactic which is more than two decades old! The ad - a Dickensian take on modern Britain - can be seen on Coinbase’s Youtube channel where it has garnered almost half a million views. However, across social...

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PPC Management, Social Media, UAE

Our Senior Paid Executive James has settled down in the shining city of Dubai, following a permanent relocated from our not-so-sunny Birmingham office to join our Dubai team. Tasked with overseeing paid campaigns in the region, he has already faced both unique challenges and breathtaking benefits as he has settled into his new role in the UAE. We jumped on a call to discuss the move, the key objectives which will enhance operations in the region and...

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Social Media

Instagram has taken a further step towards web integration with a bold change of strategy which lets public content from professional and business accounts be indexed by search engines, including Google! The update - released on 10th July 2025 is an opt-out setting which applies to more than just your photos. Videos, reels and even alt text and captions will now officially operate as ‘searchable content’ and will be a welcome lifeline to businesses which have a...

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