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For the uninitiated, a conversion is a process of changing users action via an ad (text, video or image) and converting them in a manner that provides value to your business (online purchase, fill in the contact form, calls from mobile phones). For a more in-depth insight on conversion tracking follow our blogs written by Rebecca page. Splitting Out Conversion Actions Google has been seen splitting out conversions actions for more granular control as seen in the image...

If you’re local to Birmingham City Centre, then you’ve probably seen the tall building being built on Newhall Street.  The former John Madin’s Natwest Tower, which has been empty since 2003, is being transformed into a 26 storey building, making it the Highest new office building under construction outside of London. What Will the Building Have? The building will consist of 20 floors of office space, ground floor and top floor restaurants, a Winter Garden and 18th Floor Terrace,...

We all know that website security is vital, to protect you from outside threats and to keep your website safe for both you and customers. But website security can also influence your SEO. This is because, the more secure your website is, the better it will rank in the SERP’s. This increase your website's visibility to users which therefore gives you an increased chance of conversions and leads.  How Security Affects Website SEO  HTTPS  If you look at the...

Google Ads is intent-based marketing, which means people are actively looking for your product or service. However, there are still targeting options available that we can use in order to make sure your target market are the people who are clicking on the ads. The targeting options are shown below: Demographic targeting - You can target your ads to people in specific locations. For example, if you are doing Google advertising for a local business you...

We’ve all suffered from the post-lunch slump, finding it hard to gain motivation and counting down the hours till 5pm. It can be made even worse if you’re stuck between the same 4 walls all everyday, and can feel like inspiration is a thing of the past.  But did you know that The Coffee Shop Effect is actually a very real thing?  Simply walking into a new environment will help your motivation levels to increase, and once seated...