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Advertising your business and products on social media is one of the most cost-effective ways to reach a target audience of consumers. Paired with the right strategy, you can win new customers, generate awareness and re-engage past customers. However, when running social media ads, you want to analyse how well they are doing - otherwise you may be spending vital budget and not getting a good return, which may be due to poor delivery.  3 Ways to Optimise...

We have written lots of previous SEO blog posts, however a little update does no harm. We’ve put together information on 5 of the main elements of SEO, so tighten your seatbelts and let’s jump right in…  Title Tags  Also known as H Tags, Title tags will appear on all of your website pages. These allow website crawlers to identify the most important content on the page, further helping to rank your website for the most relevant searches....

Hashtags are a fundamental element to your brands success on social media, helping to make your content discoverable, and helping to build your brand awareness. They are a great way to engage your audience and increase your social impact.  What is a Hashtag?  A Hashtag is a word or keyword preceded by a hash (#). This is used within a social media post to help users that may be interested in your topic to search and find you,...

Children’s screen time could be costing you moneyAn ever-increasing scenario in today’s digital world, a parent lends their mobile device or tablet to their children to keep them occupied. They might play some games or watch children’s videos on youtube. Fairly normal, right? You might be asking what the issue is.Imagine a young child happily tapping away on a mobile game or video. Oops! They just clicked your ad by mistake and you’ve just paid for...

Before I start talking about the importance of conversion tracking I need to explain the what a conversion actually is. A conversion in Google Ads is when someone clicks on your ads and then takes action on your website or landing page that you’ve defined as valuable. Therefore a conversions could be:A sale A phone call A form fill Newsletter sign up A sign up for a serviceI believe tracking conversion of your PPC campaign...