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So you've launched your campaign, however, your ads aren't being shown and you have zero impressions. Here are 5 reasons why your ads aren't showing on the results page: 1. Google will not show your ads if they don’t have your payment details! Most advertisers will pay for their Google Ads account via automatic payments, Google will either charge you when you reach your pre-set payment threshold or you reach the end of your current billing period....

Social Media is a great and important tool for any business to use. However, when using social media in your digital marketing strategy, it is vital that you understand the basic principles of psychology. Below, we talk about the 5 Social Media Psychology lessons that you need to know when posting online.  5 Social Media Psychology lessons you should know:  1. People share content to relate to others  The aim of your Social Media posts should be to increase...

We recommend for each ad group to create three ads and split test and trial them to see the best performing ad. Trialling and testing is the key and we want to be continually testing messaging and different variations. The best metric to judge the success of an ad is the click-through rate.  Before creating an ad you want to be looking at the keywords in the ad group and the content on the landing page. You...

Today is GCSE results day, and whilst it can seem like a lifetime ago for many of us, I'm sure we can all agree that it was a scary and nerve-wracking time for our then-16 year old selves.But the BBC have come up with a new, interactive chatbot on their website, that aims to help both parents and students alike to make sense of their GCSE grades.Check out the Chatbot here: https://www.bbc.co.uk/news/education-45261161 The technological world has seen a...

With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success. To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue. However, a high volume of businesses remain resistant to digital tools and technologies, which could...