Google brands are some of the best known in the world, allowing marketers to reach customers through various formats, channels and screens. However, with mobile becoming such a huge part of our lives, Google needs to evolve to keep on ensuring marketers can connect to customers through every step of their journey. They are introducing simpler brands and solutions, including Google Ads, Google Marketing platform and Google Ad Manager. The aim of these is to help...
Infographics are a form of content marketing and are a visual representation of information or data. The aim of them is to show information in an easily understandable format, creating a captivating experience for the viewer. They are used to: convey a message or principle, communicate a message, present a large amount of data or information that is compact and easy and analyse data. View data patterns and relationships Why use infographics...
Cookies are small files which are stored on a user's computer, which can be accessed by a web server. Cookies allow pages tailored to customers and their browser behaviour, as it can carry data from one website to another. A cookie policy is a document whereby you declare to website users which cookies are active, what they track and for what purpose. This should also include how users can opt out of cookies on your website,...
A privacy policy is a legal document, outlining the methods and purposes of data processing activities, and how a company gathers, uses and manages customers data. This can include contact forms, newsletters and email lists. Your Privacy Policy should include: What data you are collecting Who is collecting the data Why is the data being collected How you’re keeping their data safe Name any other organisations data will be shared with ...
HTML stands for the Hyper Text Markup Language, and describes the structure of web pages. HTML includes elements, also called tags. Browser do not display the HTML, but instead use them to render the content of the page. HTML tags usually come in pairs, called opening and closing tags. These are surrounded by angle tags. The end tag is written identical to the start, but with a forward slash. For example, <p> and </p>. Elements can...