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Business

Remember when during the covid pandemic, everyone you know decided to buy themselves a smart speaker so that they could ask Alexa to set timers for cooking their favourite meal and asked Google to play the radio? If you own a smart speaker, you’ll probably know exactly what we mean when we say that they can be a bit… dim. However, behind closed doors at Google’s headquarters, researchers are completely redefining what this technology can achieve...

Our Paid Manager Mollie is an expert in paid social. We've asked her about some common mistakes digital marketers make in their campaigns and what you can do to avoid them!    What would you say is the most common issue which kills the success of any digital campaign? I would always say a lack of testing will result in poor performance for any paid social campaign. If you’re not trying a variety of audiences, ad creatives, copy, call...

You’ve worked hard to create a strong, credible and undeniably popular brand. Business is booming and you feel like you are on the right track but then… you spot a very, very unhappy customer. Whether it is a review, a comment, a private message, email or something else, how you choose to respond can either give your brand a boost, or become a very big deal! Speed is Key First things first, react to complaints quickly. An unhappy...

Although guidelines say that we can return to the office, many businesses are choosing to go with a Hybrid Working Model - which allows teams to work from the office and home in equal parts. If you are going to be using a remote working model in the future, you will want to consider how to facilitate virtual team building to keep teams engaged and connected.  Being in an office environment encourages you to become a strong...

The demand for digital has continued to grow, with no signs of slowing down or halting. As customers continue to switch to digital alternatives, businesses who are yet to adapt to the demand, are struggling to succeed. So how can you improve your digital presence to ensure you benefit from the opportunity? Offer a Fast and Reliable Service Whether you are selling a product or service, consumers are becoming accustomed to short waiting times. This is shown by a...

Working from home has become a norm in which many of us have adjusted to, enjoying the perks of reduced travel costs, a flexible schedule and most importantly, a Covid-safe work environment. However for some people, working from home is becoming more of a challenge and the countdown to returning to the office couldn't come sooner! A recent survey showed that more than half of UK workers are feeling fatigued from working from home, which is...

Website accessibility or accessible computing, refers to the accessibility of web and computer systems, regardless of a persons disability or impairment. Windows and macOS both provide display modification options, such as magnification and inverting colours helping those with difficulty seeing, text-to-speech to provide audible descriptions of objects and text on the screen and dictation can be used to perform common tasks with vocal commands. Why is Accessibility Important? Accessibility is important as The Disability Discrimination Act stipulates that...

Customer reviews are vital, whether your business provides a service or product. Many customers research and read reviews before deciding to make a purchase or enquiring about your services. So how do you ask a customer to review your business? Here are a few ways to get a review.   How to Ask for a Review   In person Whilst your customers are in store, you can ask them for a review by providing forms for them to fill out. The...

September and October are usually the best times to target students at Fresher's Fairs, Student Lock-Ins and Pop-Up Stalls on campuses. But due to the pandemic, many large scale fairs and events have been cancelled and a high number of students are remaining at home. Those opting to live in accommodation are likely to have a very different social experience this academic year. Some businesses may find less of an influx of students this Autumn, specifically for...

Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too.  One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available.  However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...