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Video

With online video surging over the past few years, it is now a fundamental part of building brand awareness with potential customers throughout every stage of their journey.  How Can YouTube Help Your Marketing Funnel?  It Will Motivate People  Video is a great resource for people that want to learn new skills, with 4 in 5 people saying that video allows them to do this. People like to watch videos for self-improvement, and being able to see real experiences...

The purpose of an Ad is to be seen by your target audience, to make an impact and build brand awareness. But how do you know that your ad has been seen?  Viewability is a measure of if your ad has had chance to be seen, and provides metrics on the number of times the ad was actually seen by users. This helps marketers to identify campaign effectiveness, allowing them to improve the campaign to increase its...

Video is a great way to encourage your audience to become long term customers and take action. By 2019, 80% of all internet traffic come from video. Building your video marketing strategy is one of the necessary steps to reach target audience. So, how do you do this? Channels Creating your video is one thing, but getting it out there to the people that really matter is another. Think about which online channels you could host...

You may have heard on the grapevine that Bumper ads are the new ‘in thing’, but what are they and how can you use them to create a better brand perception? These ads are short, memorable ads that are designed to increase brand awareness and reach more customers. In fact, these ads are so short, that they only last for 6 seconds. Which means one vital point, they must make an impact. Best Practises Creating...

Trueview is an ad format for Youtube, which gives the viewer various options, most commonly to skip the ad after 5 seconds. Research shows that 8 out of 10 viewers prefer this to other in-stream video ad formats. Types of TrueView Ads There are four types of TrueView Ads: In-Search Ads are those that appear in YouTube search results when the viewers search is related to the ads keywords. Sponsors pay for these once the viewer...

Video Ads are a new and upcoming way to attract potential customers, to drive conversions and increase sales. Yoox Net-A-Porter, one of the worlds largest online luxury outlets, used this to their advantage to make an astounding six-digit sales result. Using the Holiday Season as their theme, Yoox Net-A-Porter used a series of 25 second video ads to uniquely sell one of a kind items to customers, with a twist. The viewers had to click on...