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Now that you’ve read our previous blog post on how to set up Instagram Shopping, you may be wondering how you should leverage this in your Digital and Social Media Marketing strategy.  Instagram Shoppable posts are a great way to encourage customers to make a purchase of your products, whilst also helping to shorten the customer journey - as they can checkout easily.  How to Optimise Shoppable Posts  When adding shoppable posts, you want to make sure that you’re...

In the past, the only way to connect your followers with your products was with a website link in your bio, however the new feature provides a seamless experience for users to easily shop your products - directly from your posts or stories. Instagram’s shopping feature is a great way to get customers' journeys shorter.  With over half a billion monthly active users on Instagram, it is a platform that should be used by all businesses -...

In the UK technology sector, they have the highest staff turnover at 13.2%. This can be due to multiple reasons, but one of the main reasons is due to workers now seeing the advantage of broadening their skills by changing jobs.  What High Turnover Means to a Business  When staff leave a business, the investment of hiring and training the outgoing employees vanishes, leaving the employer to pay the same costs again. What’s more, there is a knock...

With the likes of Facebook and Instagram being favoured by many brands, Twitter is a social media platform that shouldn’t be missed. With 330 million monthly users, it’s a platform with a huge and engaged audience. And if your target audience are on Twitter, then your brand should be too. What’s more, it’s also a good place for Social Proof, as many users will talk about their experiences with brands and products on Twitter.  But where do...

Here at Siren Search we like to regularly discuss our current favourites, from Films to TV shows and even the latest Apps. We often debate the best new releases in Entertainment and Media (staying professional of course!). Here are some of our current and past favourites that have been keeping us entertained over the last few months.   Staff Favourites   Films The Social Dilemma - Harps & Rebecca The Dictator - Eszter Frankenstein - Emily Adaams Family Values - Le'Shaé The Playbook: A Coach's Rules...