Edmund House, 12-22 Newhall Street, Birmingham

0121 272 8378

On the 5th August 2020 Instagram announced it's latest feature - Instagram Reels. According to Instagram, Reels will give users the ability to create short 15 second videos and use new creative tools to edit them. The Reel can then be shared with followers, and if on a public account, can be shared to the Explore page to reach a wider audience. A Replacement for TikTok? Many have noted that this sudden move by Instagram may be due...

As the world starts to get a small sense of normality back, and Lockdown 3 is easing from Monday 12th April, restaurants and shops are opening back up. Although the Siren Search team are still working safely from home, our MD Harps, has been into the office a few times over the past two weeks (plus he’s keeping the office plants alive!), and we thought it would be a great chance to look at what’s open.  So,...

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

AMP Pages are Accelerated Mobile Pages that allows mobile content to load instantly, by taking a page that is already mobile friendly and making it load quicker. This was a project that was born in collaboration between Google and Twitter.  Read more on AMP pages, and their benefits, below. What are AMP Pages?  AMP pages lead to 2x increase in time spent on page, and convert more mobile page visitors into customers. This is done by by simplifying the...