Blogs are a great way to increase SEO and page ranking on your website, as the extra content helps your site to be ranked higher. It can also increase traffic to your site, resulting in more users coming to view your products and services. Not only this, but blogs help to build your companies web presence and trust with users, further encouraging them to purchase from you. How to Start your WordPress Blog Determine...
Making your website more interactive means that visitors will stay longer, giving you a better chance of building a relationship and converting them to purchasing your product or service. Making your website interactive and engaging can be done simply, and here’s how… Features to Improve Engagement on Your Website Interactive Chat - Being social with a user online allows you to build relationships and offer a personalised service. This helps to build trust, as well as...
Every month the team gets together to have a monthly pay day lunch - not only is a great way to get together in a relaxed environment, but it’s also a good excuse to try out a new restaurant! Being based in Birmingham City Centre, there’s always lots on offer and new restaurants popping up all of the time. This month we opted to try out Urban Emporiums, located on Church Street which is in walking...
Instagram have introduced a vital new change, which you may not have even noticed. More than 285 million people in the world have visual impairments, and allowing them to access the same things as everyone else. That’s why Instagram have rolled out a new feature that allows alt tags to be automatically added to images, and users to custom alt tags too. So What is An Alt Tag? An alt tag is a brief description of...
As online transactions become more impulse driven than ever, and touchpoints are becoming digital, brands are using digital marketing to build connections with potential customers. It gives marketers the ability to cut through other noise to find relevant, targeted interactions. Personalised Marketing Personalised marketing is used more often than not in this day and age, and at the lowest level is enables minor improvements to the customer experience - which help to inform the final purchase....