Author: Emily Simkins

Cartoon computer screen, tablet and phone in blue with Ad

February 28, 2020

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Google AdWords PPC

Facebook vs Google Ads: Which Is Best For You?

Both platforms have billion of users but which one is best for your business? When it comes to online advertising you have a myriad of options but Google Ads and Facebook are always core choices. It's no surprise when Google has over 3.5 billion (yes billion!) searches per day and Facebook has 2.37 billion active users. So what are the differences between the two and which one suits your business best? Let's have a look. Google Ads Google's main method of...

by Emily Simkins

January 24, 2020

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Google AdWords PPC

Google Search Ads Redesign On Desktop

Back in May last year, Google started rolling out the new redesign for ads and organic results on mobile. This new look featured the black ad label and new favicons for organic search results. These changes can be seen in the example below. Now in January 2020 this redesign has been rolled out onto desktop as well. This new black ad label replaces the green outlined ad labels that were introduced in 2017. The new label also appears in the...

by Emily Simkins

November 15, 2019

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Google AdWords PPC

New Lead Form Extensions In Google Ads

At the end of October Google announced it will be testing Lead Form Extensions for mobile. This extensions has been designed around connecting with customers faster and capturing interest in potential customer's search moments. What are Google Lead Form Extensions? Google Lead Form Extensions are now in Beta testing. This extension will show below your search ad on mobile devices and allow users to fill in the contact information directly through your ad on the mobile SERP. If the user is...

by Emily Simkins

October 11, 2019

1

Google AdWords PPC

Google Ads Switches To Standard Delivery

From October 7th Google Ads Campaigns Will Start Switching To Standard Delivery Back in August, Google Ads announced that along with retiring the average position column, it would also be retiring the accelerated ad delivery option from October 7th onwards. This is another shift to machine learning. While accelerated delivery used to be to ensure your ads were always served this often meant that restricted budgets were running out during the day. Google has said that standard delivery has...

by Emily Simkins

Tablet Showing Video Ads

June 17, 2019

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Google AdWords PPC

Are Children Wasting Your Digital Advertising Spend?

Children’s screen time could be costing you money An ever-increasing scenario in today’s digital world, a parent lends their mobile device or tablet to their children to keep them occupied. They might play some games or watch children’s videos on youtube. Fairly normal, right? You might be asking what the issue is. Imagine a young child happily tapping away on a mobile game or video. Oops! They just clicked your ad by mistake and you’ve just paid for...

by Emily Simkins

Cartoon image of hand holding tablet with Google Maps symbol

June 6, 2019

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Google AdWords PPC

Google quietly updated location targeting

The new location targeting update option is aimed at reaching commuters Google has quietly been rolling out a new location targeting update over the past few days. Initially spotted in display campaigns, the updates are now included with search and shopping campaigns too. So what exactly is changing? Aimed at reaching commuters, the ‘People in your targeted location’ option has been changed to ‘People in or regularly in your targeted location’. With this change, a commuter who is often in...

by Emily Simkins