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With online video surging over the past few years, it is now a fundamental part of building brand awareness with potential customers throughout every stage of their journey.  How Can YouTube Help Your Marketing Funnel?  It Will Motivate People  Video is a great resource for people that want to learn new skills, with 4 in 5 people saying that video allows them to do this. People like to watch videos for self-improvement, and being able to see real experiences...

LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform?  The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals.  Below are 7 ways to use LinkedIn in your marketing strategy.  1. Use Visuals   Drive traffic to your...

Building positive relationships with your target audience is key to building trust and boosting your reputation. It is essential to continuously build and maintain customer relationships. 4 Ways to Build Relationships With Consumers 1. Listen to Feedback Feedback can help you improve your marketing efforts. Gaining data driven insights can aid you to improve products and services, which in turn will help to increase conversions. A great way to do this is by looking at social media channels and review sites...

The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business.  Benefits of Having a Blog  1. Increase Traffic to Your Website  A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...

To say we are living in very uncertain times could very well be the understatement of the year. The impact of COVID-19 - formally known as Coronavirus - can be felt across a multitude of professions. Alas, Digital Marketing is also one of those professions. A Brave New World In order to help you better prepare for a coronavirus phase, here at Siren Search, we have created a handy little survival guide on how to generate value for...

We all know that website security is vital, to protect you from outside threats and to keep your website safe for both you and customers. But website security can also influence your SEO. This is because, the more secure your website is, the better it will rank in the SERP’s. This increase your website's visibility to users which therefore gives you an increased chance of conversions and leads.  How Security Affects Website SEO  HTTPS  If you look at the...

Welcome back to the second instalment of our Instagram for Business tips blog post, where we are looking at how you can use the growing social media channel to grow your business. Last time, we looked at why you should use Instagram for Business, and in this post we will look at how you can use the platform to grow your brand awareness and visibility.  Without further ado, let’s get started…  How to Grow on Instagram for Business  1....

Last year, we saw the rise of Instagram as a platform for businesses. This is because brands are deciding to use visual content to connect with prospects and customers. In 2018 alone, there were 25 million Instagram for Business profiles registered.  Below, we answer all of your questions on what Instagram for Business is…  What is Instagram For Business?  Instagram now offers Instagram for Business - specifically tailored to brands to help with increasing their awareness and visibility online....

Social Media is a great way to promote your business, as organically it’s free to use, and you can reach a wide audience who have the same interests as you.  Although social media can often feel like a minefield due to its popularity, its benefits are unquestionable, as it can help to drive traffic, find leads and help your organic SEO.  Here are our top tips on how to write better social media content…  How to Write Better Social...

Welcome back to the second instalment of our Facebook Business tips blog post, where we will tell you how to optimise your Facebook page. Last week we covered the basics of setting up your Facebook Business Page, and in this post we will dive deeper into continuous things that you can do to win over users on the growing social media channel.  So, without further ado, let’s get started…  1. Post Optimised Photos and Videos to Your Timeline  Visual...