Social Tag

March 10, 2021

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3 Types of Content to Help Your Business Grow

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert. But what other content types should your business be using, and why is it important to diversify your content portfolio? Why You Should Create a Variety...

by Rebecca Page

Illustration of two people next to calendar scheduling content and images for digital marketing

February 2, 2021

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Your Guide to a Social Media Content Calendar

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when. What is a Social Media Content Calendar? This is a calendar to organise and schedule your content across your social media platforms, and...

by Rebecca Page

August 10, 2020

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The Importance of Social Proof & What it Means in Simple Terms

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this. But what is Social Proof, and why is it so important? Keep reading for more information. What is Social Proof? Social proof is the idea that people adapt...

by Rebecca Page

Cartoon two men shaking hands with graphs in background

June 12, 2020

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A Guide for B2B Social Media Marketing

Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too. One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available. However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...

by Rebecca Page

Computer with written content and pencil on blue background

April 16, 2020

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7 Benefits of Having a Blog for Your Business

The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business. Benefits of Having a Blog 1. Increase Traffic to Your Website A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...

by Rebecca Page

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