Social Tag

October 14, 2021

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A Guide to Optimising Your Business Facebook Page

Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support. Why Does My Business Need A Facebook Page? When searching for your business in...

by Rebecca Page

Blue background with phone illustration and hand with megaphone, with TikTok icons

September 16, 2021

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How To Drive Traffic From TikTok

TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app. See below our tips for building an audience and increasing engagement using TikTok. Why Use TikTok? The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...

by Rebecca Page

Blue background with phone mockup and Facebook Ads screenshot, with magnet and Facebook engagement icons

August 12, 2021

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Benefits of Facebook Marketing

Facebook advertising can help you to reap many rewards - from acquiring new customers, to building brand awareness - they can help your business grow no matter what your size. Here are just a few benefits of Facebook Ads Marketing. Most Targeted Form of Advertising Facebook ads can reach your exact audience. You can advertise based on age, interests, behaviour, demographics, connections, languages and more. You can also combine these to make sure that you’re removing users that aren't...

by Rebecca Page

Illustration of live chat on a website

May 4, 2021

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Increasing Your Website Conversions by 40% Using Live Chats

It’s common knowledge that customer service should be a businesses priority, but did you know that Website Live Chat services might also boost your conversion rate, much more than you previously thought? Having a live chat on your website can lead to a huge 40% increase in conversion rate. Let’s see why… Why Have a Website Live Chat? Better Connection Live chats are great as they are real and responsive humans that create customised answers for visitors. In fact, 30%...

by Rebecca Page

Illustration in blue, black and white of a lady sat at a desk on laptop creating content such as blogs, videos and imagery

March 10, 2021

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3 Types of Content to Help Your Business Grow

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert. But what other content types should your business be using, and why is it important to diversify your content portfolio? Why You Should Create a Variety...

by Rebecca Page

Illustration of two people next to calendar scheduling content and images for digital marketing

February 2, 2021

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Your Guide to a Social Media Content Calendar

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when. What is a Social Media Content Calendar? This is a calendar to organise and schedule your content across your social media platforms, and...

by Rebecca Page

August 10, 2020

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The Importance of Social Proof & What it Means in Simple Terms

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this. But what is Social Proof, and why is it so important? Keep reading for more information. What is Social Proof? Social proof is the idea that people adapt...

by Rebecca Page

Cartoon two men shaking hands with graphs in background

June 12, 2020

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A Guide for B2B Social Media Marketing

Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too. One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available. However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...

by Rebecca Page

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