One of the most exciting - and challenging - aspects of digital marketing is its fluidity. New technologies, techniques and standards are being made available every day, so it can be hard for a business to stay up to date. However, our experts have been hard at work planning and learning to find out how the digital marketing landscape is set to change in 2022. Here is what they learned! All out of cookies As we launch into...
Launching your business on social media is an essential part of growing your brand. Whilst the idea of getting started might sound daunting, once you are up and running, a well-established social media presence can work wonders for your brand. However, without the right know-how growing your brand can be incredibly frustrating. Thankfully, we have put together our five top tips to help your brand flourish on social media, without spending a penny. 1. Regular Posting Consistency is...
Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support. Why Does My Business Need A Facebook Page? When searching for your business in...
TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app. See below our tips for building an audience and increasing engagement using TikTok. Why Use TikTok? The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...
Facebook advertising can help you to reap many rewards - from acquiring new customers, to building brand awareness - they can help your business grow no matter what your size. Here are just a few benefits of Facebook Ads Marketing. Most Targeted Form of Advertising Facebook ads can reach your exact audience. You can advertise based on age, interests, behaviour, demographics, connections, languages and more. You can also combine these to make sure that you’re removing users that aren't...
Instagram Reels have now become a staple in the toolkit of Social Media Marketers and Content Creators across the globe. Reels have gone from strength to strength since being released in August 2020, with brands such as Louis Vuitton, Sephora and Red Bull using Reels to advertise their products. The reputation and esteem of the feature has dramatically increased, leading many to question if Reels will become the main short-video sharing platform, overtaking TikTok . Remixing Reels Instagram...
The demand for digital has continued to grow, with no signs of slowing down or halting. As customers continue to switch to digital alternatives, businesses who are yet to adapt to the demand, are struggling to succeed. So how can you improve your digital presence to ensure you benefit from the opportunity? Offer a Fast and Reliable Service Whether you are selling a product or service, consumers are becoming accustomed to short waiting times. This is shown by a...
One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when. What is a Social Media Content Calendar? This is a calendar to organise and schedule your content across your social media platforms, and...
Now that you’ve read our previous blog post on how to set up Instagram Shopping, you may be wondering how you should leverage this in your Digital and Social Media Marketing strategy. Instagram Shoppable posts are a great way to encourage customers to make a purchase of your products, whilst also helping to shorten the customer journey - as they can checkout easily. How to Optimise Shoppable Posts When adding shoppable posts, you want to make sure that you’re...
In the past, the only way to connect your followers with your products was with a website link in your bio, however the new feature provides a seamless experience for users to easily shop your products - directly from your posts or stories. Instagram’s shopping feature is a great way to get customers' journeys shorter. With over half a billion monthly active users on Instagram, it is a platform that should be used by all businesses -...