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PPC Management, Social Media, UAE

Our Senior Paid Executive James has settled down in the shining city of Dubai, following a permanent relocated from our not-so-sunny Birmingham office to join our Dubai team. Tasked with overseeing paid campaigns in the region, he has already faced both unique challenges and breathtaking benefits as he has settled into his new role in the UAE. We jumped on a call to discuss the move, the key objectives which will enhance operations in the region and...

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Social Media

Instagram has taken a further step towards web integration with a bold change of strategy which lets public content from professional and business accounts be indexed by search engines, including Google! The update - released on 10th July 2025 is an opt-out setting which applies to more than just your photos. Videos, reels and even alt text and captions will now officially operate as ‘searchable content’ and will be a welcome lifeline to businesses which have a...

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PPC Management, Social Media

A trial is underway which could see Meta sell its image-based social giant Instagram sold under orders from the FTC in Washington. The Federal Trade Commission has argued that Meta has created a monopoly, eliminating competition through the purchase of Instagram, Facebook and WhatsApp.  With the trial still ongoing with no clear indication as to what the outcome may be, We are putting on our tinfoil hats and discussing the possible outcomes of the trial and what...

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Content, Social Media

Following US government legislation against TikTok’s parent company ByteDance, both the globally recognised TikTok and popular video editing software CapCut were temporarily banned in the US. Whilst TikTok was quickly restored, as of writing (January 25th 2025) CapCut remains unavailable in North America. In its absence, Instagram has unveiled its own brand new video editor, simply called Instagram Edits. But what is Edits, when will it launch, and what features will it have? Here’s what we...

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Social Media

AI learning On X Elon Musk’s X platform is in the news (again) and unsurprisingly, the headlines are gloomy. It has transpired that in a recent platform update, AI learning has wriggled its way into X’s Terms and Conditions. There is a lot of speculation and misinterpretation across the web about this update… So let’s break it down. The Changes This new change will go into effect on 15th November 2024 and so, at the time of publishing, this...

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Just over two years after tech mogul Elon Musk acquired and rebranded the social media giant Twitter for a cool $44 billion, we’re checking the pulse on Elon’s vision of an ‘everything app’ to decide if this social channel is living up to expectations, or if this multi-billion dollar buyout is dead-on-arrival. 50% Loss As of the start of 2024, reports of X’s value circulated across the media for its alarming drop in value. This was reported by...

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Culture, Social Media, Uncategorized

Free For All Regardless of whether you think that Meta is past its prime, for brands big and small looking to expand into paid social campaigns to reach new audiences, Meta is as prevalent as ever. According to them, more than 3 million advertisers use at least one of their platforms to advertise to more than 2 billion people! In fact, Facebook Ads Reach 34% of the global population over 13! However, while the platform is incredibly popular...

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Culture, Social Media

Remember Twitter? It was one of the founding fathers of social media and launched way back in 2006! With 368 million users as of 2022, this platform was considered a staple social channel by digital marketers all over the world. However, when billionaire Elon Musk bought the company back in October of 2022 the changes came thick and fast and as of the 24th July, Twitter has launched its biggest (and arguably worst) change yet! A Brave...

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Meta has taken a stab at stealing Twitter's crown for best short-form social platform amidst a flurry of controversy surrounding Elon Musk’s now-controversial social giant Twitter. But what is Meta’s new platform, Threads, and is it a Twitter killer? Here’s what you need to know. According to Meta, Threads is ‘Instagram’s text-based conversation app’ and according to the description on the App Store, it will be a place where: “...

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Social Media, Uncategorized

Eeek! Meta's Creator Studio tools are disappearing from your desktops and phones and it's time to panic! Or is it? If you regularly visit Meta’s Creator Studio you'll likely have noticed the little header which reads 'Creator Studio is going away soon and will be replaced by Meta Business Suite'; but what does that mean? Luckily for content creators this is much scarier than it sounds and although a lot will change once Meta pulls the curtains closed...

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