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Having a Facebook page for your brand is now a necessity for all businesses, as Facebook is home to nearly 2 billion monthly active users. This means that it is an effective tool to help your business to get noticed, liked and engaged with, as well as aiding your lead generation.  It can seem like a daunting task to create your own Facebook Page, but we can assure you that it really is quite simple! We’ve compiled...

Just because you have a local business, this does not mean that you shouldn’t be using Google and online tactics to optimise your visibility to local customers.  Here are the things your business needs to be doing on Google:  What You Need To Do on Google  Optimise your Google My Business Listing This will appear on the right hand side of organic searches in Google, and you should ensure that this is filled out correctly. That includes general business information...

The legitimate peaky blinder festival came to Birmingham on the 14th & 15th of September in Digbeth. As a Peaky Blinders fan the festival was brilliant and felt like I was in the post WW1 era with all the actors making it an interactive and fun experience. The festival included a Q & A from Steve Knight (the creator of Peaky Blinders)  and Packy Lee who plays Tommy Shelby’s loyal friend Johnny Dogs. There were also...

So you've launched your campaign, however, your ads aren't being shown and you have zero impressions. Here are 5 reasons why your ads aren't showing on the results page:   1. Google will not show your ads if they don’t have your payment details! Most advertisers will pay for their Google Ads account via automatic payments, Google will either charge you when you reach your pre-set payment threshold or you reach the end of your current billing period....

Social Media is a great and important tool for any business to use. However, when using social media in your digital marketing strategy, it is vital that you understand the basic principles of psychology. Below, we talk about the 5 Social Media Psychology lessons that you need to know when posting online.  5 Social Media Psychology lessons you should know:  1. People share content to relate to others  The aim of your Social Media posts should be to increase...