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MailChimp have announced that their new look with brand updates. The marketing platform, that started out purely for email marketing in 2001, is now expanding its brand to reflect how it has evolved over the years. They are doing this through design and user experience to create a more recognisable system that can be used by marketers for all different purposes. What Has Changed with Mailchimp? MaiChimp have decided to change their logo, watermark, colours, imagery...

Social Media scheduling is a great way to stay live and available on your social media platforms, even when you're away from your desk. What's more, scheduling tools allow you to set up posts for various platforms all at the same time and in the same place - saving you time and effort! Scheduling your posts allows you to stick to your most effective publishing times, such as 4pm on Thursdays. This allows you to receive...

Your marketing team needs a collection of individuals with niche skills that can come together and work cohesively and collaborate together, to insure a successful business. 1. Creativity. A digital marketing team needs creative people, not just to come up with new ideas. Creative people tend to also think of solutions to problems quicker than those without, as they can think of outside the box solutions. This is a vital part of a team and skill...

Google have recently announced that they will be making various changes to the Google Seller Ratings. This is a feature that you can get on Google PPC Ads. Google Seller ratings are rating displayed to your customers on your search result, enabling them to find businesses that offer quality services. Seller Ratings Changes Come early October, Google will begin displaying your businesses seller rating on a country basis, helping to make it more localised for customers within your country....

Natural language search, or conversational search, is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone or seeking advice. These queries can be typed into a search engine, spoken aloud with voice search, or a digital assistant like Siri. Natural language and keyword based searches are different. A keyword-based search query for that information might be “Eiffel Tower height”. But if you were searching using natural...