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Author: Rebecca Page

It’s common knowledge that customer service should be a businesses priority, but did you know that Website Live Chat services might also boost your conversion rate, much more than you previously thought?  Having a live chat on your website can lead to a huge 40% increase in conversion rate. Let’s see why…  Why Have a Website Live Chat?  Better Connection  Live chats are great as they are real and responsive humans that create customised answers for visitors. In fact, 30%...

Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website.  Highlight Product Benefits   You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when.  What is a Social Media Content Calendar?  This is a calendar to organise and schedule your content across your social media platforms, and...

Growing your email list is a great way to reach your target audience. One of the best ways to start building a list is to create a signup form on your website, and directing users to this through social media.  Here are a few tips on creating a great email sign-up form.  What is an Email Sign Up Form? This is a tool that collects subscribers information, by asking users to input details into fields. This allows you to...

The holiday season(Q4) tends to be a very hectic period for digital marketers in general. It is very important to plan out a strategy for this period in advance to avoid any issues during peak time. Ideally planning for Q4  should be finalised by the end of Q3. However, if you feel like you may have missed something then fear not, here at Siren Search we have created a very quick checklist for anyone doing Paid Marketing...

Video plays a key role in user research for experiences that they wish to have - which makes it a perfect marketing tool for businesses selling services.  As people become more research obsessed, their options seem endless. Marketers can find new ways to engage with prospects across multiple touchpoints, to help them reach the people they need.  Video Increases Research  Video is not only great for attracting new prospects, but also helpful further down the customer journey. Once the...

Now that you’ve read our previous blog post on how to set up Instagram Shopping, you may be wondering how you should leverage this in your Digital and Social Media Marketing strategy.  Instagram Shoppable posts are a great way to encourage customers to make a purchase of your products, whilst also helping to shorten the customer journey - as they can checkout easily.  How to Optimise Shoppable Posts  When adding shoppable posts, you want to make sure that you’re...

In the past, the only way to connect your followers with your products was with a website link in your bio, however the new feature provides a seamless experience for users to easily shop your products - directly from your posts or stories. Instagram’s shopping feature is a great way to get customers' journeys shorter.  With over half a billion monthly active users on Instagram, it is a platform that should be used by all businesses -...

In the UK technology sector, they have the highest staff turnover at 13.2%. This can be due to multiple reasons, but one of the main reasons is due to workers now seeing the advantage of broadening their skills by changing jobs.  What High Turnover Means to a Business  When staff leave a business, the investment of hiring and training the outgoing employees vanishes, leaving the employer to pay the same costs again. What’s more, there is a knock...