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Author: Rebecca Page

Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support.  Why Does My Business Need A Facebook Page? When searching for your business in...

TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app.  See below our tips for building an audience and increasing engagement using TikTok.  Why Use TikTok?  The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...

Facebook advertising can help you to reap many rewards - from acquiring new customers, to building brand awareness - they can help your business grow no matter what your size.  Here are just a few benefits of Facebook Ads Marketing.  Most Targeted Form of Advertising  Facebook ads can reach your exact audience. You can advertise based on age, interests, behaviour, demographics, connections, languages and more. You can also combine these to make sure that you’re removing users that aren't...

Every visitor who leaves your website without making a purchase is a missed opportunity, and this is why it is so important that you optimize your website to make more sales.  E-commerce conversion is recorded when someone takes a desired action on your site - whether a sale or adding an item to their shopping cart or wish list.   But how can you increase conversion rates through the functionality of your website? Read our top tips below…  Enable Guest...

Although guidelines say that we can return to the office, many businesses are choosing to go with a Hybrid Working Model - which allows teams to work from the office and home in equal parts. If you are going to be using a remote working model in the future, you will want to consider how to facilitate virtual team building to keep teams engaged and connected.  Being in an office environment encourages you to become a strong...

It’s common knowledge that customer service should be a businesses priority, but did you know that Website Live Chat services might also boost your conversion rate, much more than you previously thought?  Having a live chat on your website can lead to a huge 40% increase in conversion rate. Let’s see why…  Why Have a Website Live Chat?  Better Connection  Live chats are great as they are real and responsive humans that create customised answers for visitors. In fact, 30%...

Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website.  Highlight Product Benefits   You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when.  What is a Social Media Content Calendar?  This is a calendar to organise and schedule your content across your social media platforms, and...