You may have heard on the grapevine that Bumper ads are the new ‘in thing’, but what are they and how can you use them to create a better brand perception? These ads are short, memorable ads that are designed to increase brand awareness and reach more customers. In fact, these ads are so short, that they only last for 6 seconds. Which means one vital point, they must make an impact. Best Practises Creating...
Trueview is an ad format for Youtube, which gives the viewer various options, most commonly to skip the ad after 5 seconds. Research shows that 8 out of 10 viewers prefer this to other in-stream video ad formats. Types of TrueView Ads There are four types of TrueView Ads: In-Search Ads are those that appear in YouTube search results when the viewers search is related to the ads keywords. Sponsors pay for these once the viewer...
Video Ads are a new and upcoming way to attract potential customers, to drive conversions and increase sales. Yoox Net-A-Porter, one of the worlds largest online luxury outlets, used this to their advantage to make an astounding six-digit sales result. Using the Holiday Season as their theme, Yoox Net-A-Porter used a series of 25 second video ads to uniquely sell one of a kind items to customers, with a twist. The viewers had to click on...
Ever wondered how you can target just the people that have access to your products, or within your local area? Geotargeting through PPC allows you to do this, and reap the benefits. Geotargeting is the operation of delivering advertising or content to a website based on the users geographic location. This can be used to target local customers through paid search campaigns. Customer Desire Geotargeting can increase the chance of people clicking on your ads that...
Siren Search Birmingham PPC Management Agency is dedicated to getting you new customers through PPC. So why does being local count in offering you the best possible PPC Management? In truth, it doesn’t matter much at all… PPC Management Company The only real advantage of being a local Birmingham PPC Management Company is the fact that we may be in a better position to target your customers geographically and locally to you with a better understanding of the Birmingham area PPC Company...
