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Off Site SEO refers to the procedures taken outside of your own website to impact your rankings on search engine results pages. Engines can discover how pages are related to one another, impacting your search rankings, as well as ranking your sites popularity, trustworthiness and authority. How to Achieve Off-Site SEO Links SEO is accomplished by other pages and reputable places on the internet linking to your website, which verifies for the quality of your content. This can be broken...

On Site SEO is when you optimise elements on your website in order to improve your search engine rankings, which involves HTML source code, as well as organic content. This includes pages, titles, content, format and structure of your website, with target keywords being optimised. How to Create On Site SEO Firstly, you need to identify your target keywords, which you can then implement on your website. You can do this by adding keywords to headings...

You may have heard on the grapevine that Bumper ads are the new ‘in thing’, but what are they and how can you use them to create a better brand perception? These ads are short, memorable ads that are designed to increase brand awareness and reach more customers. In fact, these ads are so short, that they only last for 6 seconds. Which means one vital point, they must make an impact. Best Practises Creating...

Trueview is an ad format for Youtube, which gives the viewer various options, most commonly to skip the ad after 5 seconds. Research shows that 8 out of 10 viewers prefer this to other in-stream video ad formats. Types of TrueView Ads There are four types of TrueView Ads: In-Search Ads are those that appear in YouTube search results when the viewers search is related to the ads keywords. Sponsors pay for these once the viewer...

Video Ads are a new and upcoming way to attract potential customers, to drive conversions and increase sales. Yoox Net-A-Porter, one of the worlds largest online luxury outlets, used this to their advantage to make an astounding six-digit sales result. Using the Holiday Season as their theme, Yoox Net-A-Porter used a series of 25 second video ads to uniquely sell one of a kind items to customers, with a twist. The viewers had to click on...