The Birmingham Christmas Market is in full swing, with it getting busier by the day. With less than 4 weeks until Christmas Day, people are getting excited and heading to the German Market to start gift shopping, having fun with friends, and getting into the festive spirit. At Siren Search, we have recently all visited the market together on a busy Friday afternoon. The atmosphere was bustling, and certainly helps to us in the Christmas spirit....
Email is a great way to increase conversion, as it has the highest ROI over any digital channels. But in order to increase the conversion rates, your emails need to convert your audience to customers. Here are things to implement to increase conversion rates for email campaigns. Create mobile optimised emails Emails are more likely to be opened on mobile than they are on desktop. To achieve this, ensure that your subject lines are short, so...
Google Ad Extensions help to increase ad rank and click through rate of your website. These allow you to add more content to your ad, giving you more space on the search results page and give people additional ways of reaching you. There are a variety of Ad Extensions that you can use. Sitelink Extensions These are clickable words that link to specific pages. They can appear in two ways - simple wording or with descriptions....
You’ve read all about Instagram ads and what they are but now you want to know why to use them, and what’s in it for you? As we have seen, Instagram has over 1 billion users - 800 million of those are active monthly. But sharing posts organically is not enough to get them seen in the ever changing platform. This is where Instagram ads come in. They allow you to reach new people, audiences, and raise...
Instagram is a growing social media platform, with over 1 billion users. With this amount of users, it can be difficult to reach your audience, and compete with competitors. However, Instagram Ads are a great way to narrow out your competition and reach potential audiences, whilst gaining brand awareness and exposure. Why Use Instagram Ads Using Ads instead of simply ‘boosting’ posts can get a wider audience, as well as giving you access to custom audiences....