Our Senior Paid Executive James has settled down in the shining city of Dubai, following a permanent relocated from our not-so-sunny Birmingham office to join our Dubai team. Tasked with overseeing paid campaigns in the region, he has already faced both unique challenges and breathtaking benefits as he has settled into his new role in the UAE. We jumped on a call to discuss the move, the key objectives which will enhance operations in the region and...
A trial is underway which could see Meta sell its image-based social giant Instagram sold under orders from the FTC in Washington. The Federal Trade Commission has argued that Meta has created a monopoly, eliminating competition through the purchase of Instagram, Facebook and WhatsApp. With the trial still ongoing with no clear indication as to what the outcome may be, We are putting on our tinfoil hats and discussing the possible outcomes of the trial and what...
Did Meta just make it impossible to overwhelm your customers with your ad campaigns? Digital marketing agency Siren dives into Meta’s updated frequency control settings which are giving marketers extra flexibility within their marketing funnels. What is Ad Frequency? For a digital marketing agency, ad frequency is critical for designing your marketing funnels. Simply put, frequency is the measure of how many times - on average - a potential audience member will see your ad. A higher frequency...
A Birmingham PPC marketing agency has kicked of 2025 with a sporting start by acquiring a top tier Championship club - and Premier League hopefuls (fingers crossed) - Burnley FC as a client! For a digital marketing agency in the heart of the midlands, a formal partnership within the opportunity-rich football sphere marked yet another milestone for the team who just a year ago was another in a line of Birmingham businesses looking to make a name...
Birmingham PPC company, Siren, prides itself on being on the cutting edge of digital marketing. Every year brings new innovations, new challenges and new opportunities for incorporating technology into our digital marketing strategies. We sat down with Marketing Executive Jess to discuss incorporating AI into PPC advertising. 1. How is AI automation helping us improve campaign efficiency — for example, in bid management, ad copy testing, or audience targeting? “One of the strongest automations for Google Ads campaigns is...
Our Paid Manager Mollie is an expert in paid social. We've asked her about some common mistakes digital marketers make in their campaigns and what you can do to avoid them! What would you say is the most common issue which kills the success of any digital campaign? I would always say a lack of testing will result in poor performance for any paid social campaign. If you’re not trying a variety of audiences, ad creatives, copy, call...
What is an attribution model? According to Google, the attribution model is the rule or set of rules that determine how the credit for a sale or conversion is assigned to the touchpoint throughout the consumer journey. A consumer journey is never as linear as shown in the old consumer journey funnel below. These days consumers have a lot more choices/platforms available at their fingertips for research. Chances are, most consumers will do their research from multiple channels such...
There is no doubt Google is the biggest search engine worldwide, but where exactly does bing rank? In the UK Google has a 89.1% market share in the UK and Bing is in second place with 6.76% market share. This shows the dominance of Google in the UK search industry and this is why as an agency we focus on Google. In the US Google have a 88.21% and Bing has 6.4% market share. However there...
You may have noticed the Google results looking a little differently lately, and this is all down to the new search redesign update that Google rolled out towards the end of May. This new update is intended to make the search results more concise and easier to read while making it easier to determine which results are the most relevant and helpful to you. For the world of advertising this means that Google text ads have a fresh...
As a digital marketing agency client reporting is very important as clients are paying us to create and manage AdWords. Therefore they should know what results are being achieved with our marketing efforts. It is important that we show them how many conversions (telephone calls, emails, contact form submission etc) we have driven to their business. As well as conversions it is also important that the cost per conversions is communicated so that the clients have...