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Hashtags are a fundamental element to your brands success on social media, helping to make your content discoverable, and helping to build your brand awareness. They are a great way to engage your audience and increase your social impact.  What is a Hashtag?  A Hashtag is a word or keyword preceded by a hash (#). This is used within a social media post to help users that may be interested in your topic to search and find you,...

Children’s screen time could be costing you money An ever-increasing scenario in today’s digital world, a parent lends their mobile device or tablet to their children to keep them occupied. They might play some games or watch children’s videos on youtube. Fairly normal, right? You might be asking what the issue is. Imagine a young child happily tapping away on a mobile game or video. Oops! They just clicked your ad by mistake and you’ve just paid for...

Before I start talking about the importance of conversion tracking I need to explain the what a conversion actually is. A conversion in Google Ads is when someone clicks on your ads and then takes action on your website or landing page that you’ve defined as valuable. Therefore a conversions could be: A sale A phone call A form fill Newsletter sign up A sign up for a service I believe tracking conversion of your PPC campaign...

SEO is the process of optimising your posts and website content in order to help your ranking organically in Google. Optimising your blog posts to make them more search engine friendly means that your site will likely be ranked higher, which in turn means that you will gain more website traffic.  How to make your blogs SEO friendly 1. Utilise keywords throughout Once you have researched relevant keywords for your post, ensure that you use these throughout...

Email is a vital part of marketing, and it is important to stand out in the inbox of your recipients in order to be noticed and opened. 47% of people open emails based on the subject line alone, meaning that it is more important than ever to optimise this space to get the results that you want. Tips for Writing Your Email Subject Lines 1. Keep it Short and Sweet Keep it brief with lines fewer than...