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Email Marketing

Email is a vital part of marketing, and it is important to stand out in the inbox of your recipients in order to be noticed and opened. 47% of people open emails based on the subject line alone, meaning that it is more important than ever to optimise this space to get the results that you want. Tips for Writing Your Email Subject Lines 1. Keep it Short and Sweet Keep it brief with lines fewer than...

You may have noticed that something has changed on Gmail, and that would be their new ‘Schedule’ feature’. This allows you to schedule your emails to be sent out at a later date and time - which you can choose. This new feature is available on Gmail desktop, Android and iOS. How to Gmail Schedule feature? This feature will be automatically updated on your G-Suite Gmail account, and is easy to use. Simply write your email...

Email is a great way to increase conversion, as it has the highest ROI over any digital channels. But in order to increase the conversion rates, your emails need to convert your audience to customers. Here are things to implement to increase conversion rates for email campaigns. Create mobile optimised emails Emails are more likely to be opened on mobile than they are on desktop. To achieve this, ensure that your subject lines are short, so...

Although email marketing has been around for years in the digital environment, it is most certainly not dead. In fact, it’s one of the most successful ways of increasing brand loyalty, and due to its low cost, it’s most certainly still worth investing your time to. Email marketing allows you to advertise promotions and discounts directly to those who are interested in hearing about it, helping to retain past customers. This aids brand recognition by keeping...