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Email is a great way to increase conversion, as it has the highest ROI over any digital channels. But in order to increase the conversion rates, your emails need to convert your audience to customers. Here are things to implement to increase conversion rates for email campaigns. Create mobile optimised emails Emails are more likely to be opened on mobile than they are on desktop. To achieve this, ensure that your subject lines are short, so...

Video is a great way to encourage your audience to become long term customers and take action. By 2019, 80% of all internet traffic come from video. Building your video marketing strategy is one of the necessary steps to reach target audience. So, how do you do this? Channels Creating your video is one thing, but getting it out there to the people that really matter is another. Think about which online channels you could host...

This cookie business may sound like it belongs in the biscuit tin, but GDPR is vital for your business, and it’s vital that you comply. The new GDPR is in full swing, and with businesses still yet to comply, it could cause havoc for you in the long-term. Whether your business is big or small, you must be found to be putting things in place to obey the law, or face the consequences - which don’t...

Emails are a large part of the new GDPR law, your customers must  opt-in to allow you to send marketing emails to them. Contacting your existing customers is a great way to keep those contacts, especially if you have already formed a relationship with them. To do this, you will have to send out repermissioning emails. These are emails that allow customers to opt-in to receiving information from you. So, how do you format these in...

Although email marketing has been around for years in the digital environment, it is most certainly not dead. In fact, it’s one of the most successful ways of increasing brand loyalty, and due to its low cost, it’s most certainly still worth investing your time to. Email marketing allows you to advertise promotions and discounts directly to those who are interested in hearing about it, helping to retain past customers. This aids brand recognition by keeping...

You may have heard on the grapevine that Bumper ads are the new ‘in thing’, but what are they and how can you use them to create a better brand perception? These ads are short, memorable ads that are designed to increase brand awareness and reach more customers. In fact, these ads are so short, that they only last for 6 seconds. Which means one vital point, they must make an impact. Best Practises Creating...

Trueview is an ad format for Youtube, which gives the viewer various options, most commonly to skip the ad after 5 seconds. Research shows that 8 out of 10 viewers prefer this to other in-stream video ad formats. Types of TrueView Ads There are four types of TrueView Ads: In-Search Ads are those that appear in YouTube search results when the viewers search is related to the ads keywords. Sponsors pay for these once the viewer...

Video Ads are a new and upcoming way to attract potential customers, to drive conversions and increase sales. Yoox Net-A-Porter, one of the worlds largest online luxury outlets, used this to their advantage to make an astounding six-digit sales result. Using the Holiday Season as their theme, Yoox Net-A-Porter used a series of 25 second video ads to uniquely sell one of a kind items to customers, with a twist. The viewers had to click on...