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Siren - Digital Marketing Agency Birmingham / Blog (Page 18)
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Business

Building positive relationships with your target audience is key to building trust and boosting your reputation. It is essential to continuously build and maintain customer relationships. 4 Ways to Build Relationships With Consumers 1. Listen to Feedback Feedback can help you improve your marketing efforts. Gaining data driven insights can aid you to improve products and services, which in turn will help to increase conversions. A great way to do this is by looking at social media channels and review sites...

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Website

The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business.  Benefits of Having a Blog  1. Increase Traffic to Your Website  A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...

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Video

The purpose of an Ad is to be seen by your target audience, to make an impact and build brand awareness. But how do you know that your ad has been seen?  Viewability is a measure of if your ad has had chance to be seen, and provides metrics on the number of times the ad was actually seen by users. This helps marketers to identify campaign effectiveness, allowing them to improve the campaign to increase its...

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Culture

To say we are living in very uncertain times could very well be the understatement of the year. The impact of COVID-19 - formally known as Coronavirus - can be felt across a multitude of professions. Alas, Digital Marketing is also one of those professions. A Brave New World In order to help you better prepare for a coronavirus phase, here at Siren Search, we have created a handy little survival guide on how to generate value for...

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Business

Team meetings often get bogged down with the all familiar question of ‘what are you working on today?’, which although may be helpful, can be very time consuming. What’s more, your team should already know what the rest of their colleagues are working on, and Kanban is a great way to do this.  What is Kanban?  Kanban is a visual method for managing work and tasks, to maximise efficiency. When your team uses Kanban, it helps to reduce...

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