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SEO

This article is focused on fixing the on site SEO issues of your website. However, in order to fix on site SEO issues, we need to identify what on-site issues we have. The easier way to do this is using Ahref’s site audit tool, which will flag up any on site issues you have on your website. Click on-site audit and enter the domain. Ahrefs will then crawl the site and provide you with information about internal...

We all know that website security is vital, to protect you from outside threats and to keep your website safe for both you and customers. But website security can also influence your SEO. This is because, the more secure your website is, the better it will rank in the SERP’s. This increase your website's visibility to users which therefore gives you an increased chance of conversions and leads.  How Security Affects Website SEO  HTTPS  If you look at the...

Search Console Google Search Console made a big step towards moving over to their new interface recently. Search console is a free tool that gives webmasters and website owners information on how Google search interacts with their websites. The most visible change is that the old home page and dashboard is replaced with a new one. This allows website owners to focus more on interesting new features. The legacy features are still available.    rel=nofollow has evolved 15 years ago,...

Local SEO is vital for businesses that operate on a regional basis, and need good footfall to their shop or offices. Local SEO focuses on appearing in the Search Engine Results in a specific location, to increase website traffic and leads. This strategy allows you to compete more effectively against bigger competitors. Here’s how to make your local SEO successful.  1. Create a Google My Business Account - and Use it  Google My Business is a really handy...

Google My Business is a feature often overlooked by many businesses and marketers - but it can be extremely effective. It helps businesses to be more discoverable both online and real life. In order for small businesses to grow and survive they must be discoverable by users and customers.  What is Google My Business?  Google My Business is a free tool that allows businesses to manage how they appear in Google Search and maps. It is information that...

Following on from our overall SEO blog post, we thought we would delve deeper into the world of Alt Tags.  Alt tags are a fundamental part of SEO, and are also important for accessible reasons. Here’s everything you need to know about Alt Tags…  What is an Alt Tag?  Alt Tags are small descriptions added on to your images in the back end of your website. These should describe the image in detail but be kept short and precise....

You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it.  What is Black Hat SEO?  Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...

We have written lots of previous SEO blog posts, however a little update does no harm. We’ve put together information on 5 of the main elements of SEO, so tighten your seatbelts and let’s jump right in…  Title Tags  Also known as H Tags, Title tags will appear on all of your website pages. These allow website crawlers to identify the most important content on the page, further helping to rank your website for the most relevant searches....

SEO is the process of optimising your posts and website content in order to help your ranking organically in Google. Optimising your blog posts to make them more search engine friendly means that your site will likely be ranked higher, which in turn means that you will gain more website traffic.  How to make your blogs SEO friendly 1. Utilise keywords throughout Once you have researched relevant keywords for your post, ensure that you use these throughout...

Getting your business ranking well in Google My Business can increase your chances of showing up in Google’s Local Pack, Google Maps and general organic rankings. It's free for a business to claim and verify their listing on Google. You can include some very useful information about your business for example your address, hours you’re open and phone number. This is shown below: Many local businesses just claim their Google My Business listing and forget about it....