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TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app.  See below our tips for building an audience and increasing engagement using TikTok.  Why Use TikTok?  The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...

It’s common knowledge that customer service should be a businesses priority, but did you know that Website Live Chat services might also boost your conversion rate, much more than you previously thought?  Having a live chat on your website can lead to a huge 40% increase in conversion rate. Let’s see why…  Why Have a Website Live Chat?  Better Connection  Live chats are great as they are real and responsive humans that create customised answers for visitors. In fact, 30%...

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

With the likes of Facebook and Instagram being favoured by many brands, Twitter is a social media platform that shouldn’t be missed. With 330 million monthly users, it’s a platform with a huge and engaged audience. And if your target audience are on Twitter, then your brand should be too. What’s more, it’s also a good place for Social Proof, as many users will talk about their experiences with brands and products on Twitter.  But where do...

301 Redirects play an important role in your website, and although you may have heard of them before, you may not know what they are or when you need to use them.  We’ve put together an article covering commonly asked questions about 301 redirects - read below.  What is a 301 Redirect?  A 301 redirect is a status code which a server sends to your browser for a permanent redirect. This is used to send users and search engines...

With 83% of Instagram users discovering new products or services through the platform, it is a channel that cannot be missed. However, there has been some debate as to whether a business Instagram account can help with your overall SEO.  As another avenue of traffic towards your business, Instagram can increase your company’s online presence and boost brand awareness. Having more brand-managed platforms within the top positions of branded SERPs means you have more control over how...

 Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising.  What is Web Accessibility?  Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability.  Not only does this mean...

What are negative keywords? Negative keywords are a very basic yet essential tool for controlling the positioning and spending in the digital landscape. They allow us to remove any keywords that we do not wish to appear for or that may not resemble & represent our product/service. Let’s take the example of a phone reseller, let’s say you sell all the major brands apart from Nokia. In that case, it would make sense that you do not want your...

The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business.  Benefits of Having a Blog  1. Increase Traffic to Your Website  A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...

This article is focused on fixing the on site SEO issues of your website. However, in order to fix on site SEO issues, we need to identify what on-site issues we have. The easier way to do this is using Ahref’s site audit tool, which will flag up any on site issues you have on your website. Click on-site audit and enter the domain. Ahrefs will then crawl the site and provide you with information about internal...