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There is no doubt Google is the biggest search engine worldwide, but where exactly does bing rank? In the UK Google has a 89.1% market share in the UK and Bing is in second place with 6.76% market share. This shows the dominance of Google in the UK search industry and this is why as an agency we focus on Google. In the US Google have a 88.21% and Bing has 6.4% market share. However there...

Social Media is a great way to promote your business, as organically it’s free to use, and you can reach a wide audience who have the same interests as you.  Although social media can often feel like a minefield due to its popularity, its benefits are unquestionable, as it can help to drive traffic, find leads and help your organic SEO.  Here are our top tips on how to write better social media content…  How to Write Better Social...

SEO is the process of optimising your posts and website content in order to help your ranking organically in Google. Optimising your blog posts to make them more search engine friendly means that your site will likely be ranked higher, which in turn means that you will gain more website traffic.  How to make your blogs SEO friendly 1. Utilise keywords throughout Once you have researched relevant keywords for your post, ensure that you use these throughout...

Email is a vital part of marketing, and it is important to stand out in the inbox of your recipients in order to be noticed and opened. 47% of people open emails based on the subject line alone, meaning that it is more important than ever to optimise this space to get the results that you want. Tips for Writing Your Email Subject Lines 1. Keep it Short and Sweet Keep it brief with lines fewer than...

Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...

Building engagement on Twitter will help to build relationships between your brand and potential customers. By getting your brand name and content out there, you can drive traffic to your website, increasing leads, visitors and sales. Here are some ways in which you can increase engagement:   1. Tweet during Daytime Hours This can help more people to see your content, increasing the likelihood of shares and interactions. 2. Share images and videos. Research shows that by including images...

Instagram is a growing platform for both individuals and businesses, and with its huge amount of users, it's a great place for your business to reach new audiences and build potential leads. Here are some ways in which you can increase engagement:   1. Hashtags Searching for hashtags brings up 9 Top Posts at the results page, which is a great opportunity for you to appear in. This can mean huge exposure for your brand to reach a...

Facebook engagement is any action that someone performs on your page, whether that me like or commenting, or clicking a link. This can lead to better organic reach, in turn driving traffic to your best. This potentially can increase sales for your business. Here are ways in which you can increase engagement: 1. Share valuable content Ensure that it is helpful to the audience by solving a problem, or giving interesting information. Make sure that it is...

If you are a small business and are running your PPC campaign you need to be keeping track of these 5 key metrics: Impressions Impressions are the number of times your ads have been seen. Therefore you need to keep an eye on the number of impressions your ads are receiving. First of all, if your ads are not getting impressions then no one will be seeing your ads, which means there is no chance you will get...

Blogs are a great way to increase SEO and page ranking on your website, as the extra content helps your site to be ranked higher. It can also increase traffic to your site, resulting in more users coming to view your products and services. Not only this, but blogs help to build your companies web presence and trust with users, further encouraging them to purchase from you. How to Start your WordPress Blog Determine...