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We all know what a Search Engine is - and how we use them in everyday life. But can you remember the time before Google?  Here’s a timeline of the evolution of the Search Engine… 1989 - Archie was the very first search engine, that searched FTP sites to create an index for downloadable files, but not the contents for each site. 1993 - Aliweb was created. This crawled meta info and allowed users to submit web pages...

Setting up AdWords ads is a great way to get your website noticed on the Search Engine Results Page, but how do you make them more memorable to viewers? Here are our top tips of things to include… Create Compelling Headings Ensure you use compelling heading ad text with descriptive phrases that highlight your products or services. This should be relevant to what is being advertised, and should be kept short but sweet. This helps to...

The Birmingham Christmas Market is in full swing, with it getting busier by the day. With less than 4 weeks until Christmas Day, people are getting excited and heading to the German Market to start gift shopping, having fun with friends, and getting into the festive spirit. At Siren Search, we have recently all visited the market together on a busy Friday afternoon. The atmosphere was bustling, and certainly helps to us in the Christmas spirit....

Email is a great way to increase conversion, as it has the highest ROI over any digital channels. But in order to increase the conversion rates, your emails need to convert your audience to customers. Here are things to implement to increase conversion rates for email campaigns. Create mobile optimised emails Emails are more likely to be opened on mobile than they are on desktop. To achieve this, ensure that your subject lines are short, so...

Google Ad Extensions help to increase ad rank and click through rate of your website. These allow you to add more content to your ad, giving you more space on the search results page and give people additional ways of reaching you. There are a variety of Ad Extensions that you can use. Sitelink Extensions These are clickable words that link to specific pages. They can appear in two ways - simple wording or with descriptions....