It is crucial you migrate Universal Analytics / GA3 to the new GA4 before the deadline. We have put together packages to support you in the migration to GA4 as well as bespoke GA4 training in Birmingham & remote.
WHAT IS HAPPENING?
The current version of Google Analytics, called Universal Analytics (UA or GA3), is going away. This will soon be replaced by Google Analytics 4 (GA4) - this will happen for everyone and GA3 will cease to exist.
WHEN WILL GA4 REPLACE GA3?
We have described the key dates below for you, as well as 5 vital actions all Google Analytics users must take to ensure they are prepared in order to achieve a smooth migration to GA4.
MARCH DEADLINE
Automatic creation of unconfigured GA4 property commences, i.e. goals, audiences, events will need to be manually configured.
JUNE DEADLINE
Deadline day, prior to this you can continue to view and collect new data in Universal Analytics (UA/GA3). From 1st July onwards - all advertisers have to migrate to GA4.
JULY DEADLINE
Able to access UA/GA3 data for six months. After this you'll no longer be able to see your Universal Analytics reports.
5 ACTIONS FOR ALL GOOGLE ANALYTICS USERS
5 Key actions for ALL Google Analytics users to take in preparation for a smooth transition to GA4.
WANT TO LEARN GA4?
Our dedicated Google Analytics team run bespoke GA4 training available for businesses in all industries.
OUR GA4 SUPPORT SERVICES:
SERVICE 1 : GA4 BESPOKE TRAINING
Full training to get you up-to-speed on the new platform with relevance to your business measurement needs. £950 + vat.
SERVICE 2 : GA4 STANDARD CONFIGURATION & PROPERTY SET-UP SERVICE
Suitable for websites that require basic set-up and do not require any type of tracking for conversions, eCommerce or leads. £475 + vat.
SERVICE 3 : GA4 CUSTOM CONFIGURATION & PROPERTY SET-UP SERVICE
Suitable for websites that require advanced set-up for tracking conversions, eCommerce, form fills and custom buttons/events. £1,250 + vat.
SERVICE 4 : GA4 MIGRATION PROJECT MANAGEMENT ONLY
For businesses with a developer able to do the technical work but needs someone to guide and project manage requirements. £475 + vat.
Why is Google Analytics changing?
The rise of digital and shifts in consumer behaviour & cross-device tracking has created a huge impact on motivation and need for change. Google is moving towards a “cookieless world” and shifting more focus on data privacy and event based tracking to improve user experiences.
How will GA change?
A completely new and somewhat ‘alien’ interface is being introduced, including the data model being completely changed. There will also be more manual configuration required for reports.
Do I have to move to GA4?
Yes. All advertisers must migrate to GA4 from 1st July onwards as UA/GA3 will cease tracking traffic on this day. You can access any previously processed data from UA/GA3 until 2024.
Is GA4 better than GA3?
GA4 has been created with modern consumers in mind, with considerations for cross-device insight and future projections. We’re excited about the evolution to GA4 – it’s an upgrade to a new generation of web analytics. However, if you’re not so keen then we welcome you to speak to one of our experts for a no-obligation discussion on what GA4 use could do for your business growth.
What do I need to do?
There are 5 key actions that all users of Google Analytics need to implement. We have listed these for you above. If you would like full training provided by our experts, please take a look at our packages and get in touch to learn more on how we could help your business grow with GA4 migration.
Is there GA4 support available?
There are articles and video explanations available on the internet. For more in-depth training and direct support, we offer bespoke training services available in multiple packages to suit businesses of all sizes. This is provided by our dedicated GA4 team through an all-in-one training course arranged with you in advance.
Who is the Siren GA4 training suitable for?
Our training packages can be catered for all skill levels, so please get in touch to discuss how we can help you maximise the full potential of GA4 for your business.
WE ARE HERE TO HELP YOU
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