0121 272 8378

Edmund House, 12-22 Newhall Street, Birmingham

Google AdWords Ads Tag

From October 7th Google Ads Campaigns Will Start Switching To Standard Delivery Back in August, Google Ads announced that along with retiring the average position column, it would also be retiring the accelerated ad delivery option from October 7th onwards. This is another shift to machine learning. While accelerated delivery used to be to ensure your ads were always served this often meant that restricted budgets were running out during the day. Google has said that standard delivery has...

You may have noticed the Google results looking a little differently lately, and this is all down to the new search redesign update that Google rolled out towards the end of May. This new update is intended to make the search results more concise and easier to read while making it easier to determine which results are the most relevant and helpful to you. For the world of advertising this means that Google text ads have a fresh...

In April 2019, Google+ will be shut down for consumers due to their user data was left exposed. Google have warned that G Suite customers may see changes to their account due to this change, due to them adding new features to the Google+ for G Suite customers. Changes to G Suite Customers: Google+ content will start to be removed, but may still remain visible to G Suite users Google+ pages and events will...

Our Training days incorporate a 1 hour lunch break, and being located in the heart of Birmingham City Centre there’s plenty to choose from! Casual Coffee Shops Directly opposite us is a brand new Pret Store, which offers a variety of sandwiches, hot drinks and salads, and has plenty of seating. They also have a variety of vegan and vegetarian food, meaning they cater for every diet. Within the office building is a cosy coffee shop -...

Our Training courses are a great way to upskill yourself and your team in digital strategies. Our office is based in central Birmingham city, making it the perfect location for a training day. There are various transport links to help you get here, from car to bus, train and tram. Car Birmingham is easy to get to via car due to the motorways and main roads that run nearby. We are just off the M6 and...

Booked a training day with us or still wondering what it’s all about? Here’s an insight into what the training day entails… Training Location Our training days are run over 1 whole day, and price includes 3 delegate spaces. We will run the training day at your offices, which means that not only do you save on travel costs and time, but you can carry out the training in the comfort of your own office. However...

We all know what a Search Engine is - and how we use them in everyday life. But can you remember the time before Google?  Here’s a timeline of the evolution of the Search Engine… 1989 - Archie was the very first search engine, that searched FTP sites to create an index for downloadable files, but not the contents for each site. 1993 - Aliweb was created. This crawled meta info and allowed users to submit web pages...

Setting up AdWords ads is a great way to get your website noticed on the Search Engine Results Page, but how do you make them more memorable to viewers? Here are our top tips of things to include… Create Compelling Headings Ensure you use compelling heading ad text with descriptive phrases that highlight your products or services. This should be relevant to what is being advertised, and should be kept short but sweet. This helps to...

Google Ad Extensions help to increase ad rank and click through rate of your website. These allow you to add more content to your ad, giving you more space on the search results page and give people additional ways of reaching you. There are a variety of Ad Extensions that you can use. Sitelink Extensions These are clickable words that link to specific pages. They can appear in two ways - simple wording or with descriptions....

Improving quality score and optimising your Ad account structure are some of the things regularly said to help your PPC campaign, but what people often miss is that great content can help improve your ad campaign. This relationship also works both ways, not only does great content help your Google Ads campaign, but you can also drive traffic to your content through other Paid Search channels such as Facebook Ads. How Does Content Help PPC? ...