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Training Tag

Whilst offices have been shut down during the Coronavirus pandemic, many businesses have turned to remote training for their workforce - and with over 6 million UK workers are on the government’s furlough scheme, businesses remain responsible for providing a duty of care, and they are looking at how their furloughed employees can remain engaged, to be in the best shape for their return to work.  So what are the advantages of remote training for staff? Continue...

What are negative keywords? Negative keywords are a very basic yet essential tool for controlling the positioning and spending in the digital landscape. They allow us to remove any keywords that we do not wish to appear for or that may not resemble & represent our product/service. Let’s take the example of a phone reseller, let’s say you sell all the major brands apart from Nokia. In that case, it would make sense that you do not want your...

To say we are living in very uncertain times could very well be the understatement of the year. The impact of COVID-19 - formally known as Coronavirus - can be felt across a multitude of professions. Alas, Digital Marketing is also one of those professions. A Brave New World In order to help you better prepare for a coronavirus phase, here at Siren Search, we have created a handy little survival guide on how to generate value for...

Along with lots of other businesses in the country, Siren Search has transitioned to Work From Home, to help keep our team, and others, safe and healthy. For us, it’s a chance to show how we trust the team, because unfortunately a lot of businesses don’t feel they can do this. What’s more, working in Marketing and using tools online to operate, means that we can operate 100% capacity remotely as we would in the office through...

With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success.  To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue.  However, a high volume of businesses remain resistant to digital tools and technologies, which could...

Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...

Building engagement on Twitter will help to build relationships between your brand and potential customers. By getting your brand name and content out there, you can drive traffic to your website, increasing leads, visitors and sales. Here are some ways in which you can increase engagement:   1. Tweet during Daytime Hours This can help more people to see your content, increasing the likelihood of shares and interactions. 2. Share images and videos. Research shows that by including images...

Instagram is a growing platform for both individuals and businesses, and with its huge amount of users, it's a great place for your business to reach new audiences and build potential leads. Here are some ways in which you can increase engagement:   1. Hashtags Searching for hashtags brings up 9 Top Posts at the results page, which is a great opportunity for you to appear in. This can mean huge exposure for your brand to reach a...

Facebook engagement is any action that someone performs on your page, whether that me like or commenting, or clicking a link. This can lead to better organic reach, in turn driving traffic to your best. This potentially can increase sales for your business. Here are ways in which you can increase engagement: 1. Share valuable content Ensure that it is helpful to the audience by solving a problem, or giving interesting information. Make sure that it is...

Todays mobile controlled world means that to stay competitive you need to have teams working together to analyse and interpret marketing data. This means that everyone needs to have knowledge and understanding, to help you to reach data related goals. Your team should be able to analyse everything from the overall performance of the business to  customer insights. In the long term, this can help you to reach your customers when it matters most, potentially resulting...