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Google AdWords training

Across the globe Google is regularly used by consumers when making decisions to purchase. According to Google’s surveys, 59% of shoppers use the search engine to research a purchase they plan to make online or in-store, and over half of shoppers use Google to discover a new brand… If you haven’t used Google Ads before, we can tell you it’s a fantastic online advertising platform created by Google that lets businesses create and manage ads that appear...

What are negative keywords? Negative keywords are a very basic yet essential tool for controlling the positioning and spending in the digital landscape. They allow us to remove any keywords that we do not wish to appear for or that may not resemble & represent our product/service. Let’s take the example of a phone reseller, let’s say you sell all the major brands apart from Nokia. In that case, it would make sense that you do not want your...