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Mobile Marketing Tag

Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support.  Why Does My Business Need A Facebook Page? When searching for your business in...

TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app.  See below our tips for building an audience and increasing engagement using TikTok.  Why Use TikTok?  The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...

Facebook advertising can help you to reap many rewards - from acquiring new customers, to building brand awareness - they can help your business grow no matter what your size.  Here are just a few benefits of Facebook Ads Marketing.  Most Targeted Form of Advertising  Facebook ads can reach your exact audience. You can advertise based on age, interests, behaviour, demographics, connections, languages and more. You can also combine these to make sure that you’re removing users that aren't...

Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website.  Highlight Product Benefits   You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...

When businesses try to generate new leads, they rarely think of video marketing. However, video can help a company achieve brand recognition and customer leads. Sight, sound, motion for lead generation.  Define your Audience  The first step to creating a video campaign is to define your target audience by understanding what they need. This will give you an idea of the types of videos that will work best for engaging your viewers. To generate leads, your videos will...

AMP Pages are Accelerated Mobile Pages that allows mobile content to load instantly, by taking a page that is already mobile friendly and making it load quicker. This was a project that was born in collaboration between Google and Twitter.  Read more on AMP pages, and their benefits, below. What are AMP Pages?  AMP pages lead to 2x increase in time spent on page, and convert more mobile page visitors into customers. This is done by by simplifying the...

Along with lots of other businesses in the country, Siren Search has transitioned to Work From Home, to help keep our team, and others, safe and healthy. For us, it’s a chance to show how we trust the team, because unfortunately a lot of businesses don’t feel they can do this. What’s more, working in Marketing and using tools online to operate, means that we can operate 100% capacity remotely as we would in the office through...

Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...

Building engagement on Twitter will help to build relationships between your brand and potential customers. By getting your brand name and content out there, you can drive traffic to your website, increasing leads, visitors and sales. Here are some ways in which you can increase engagement:   1. Tweet during Daytime Hours This can help more people to see your content, increasing the likelihood of shares and interactions. 2. Share images and videos. Research shows that by including images...

Instagram is a growing platform for both individuals and businesses, and with its huge amount of users, it's a great place for your business to reach new audiences and build potential leads. Here are some ways in which you can increase engagement:   1. Hashtags Searching for hashtags brings up 9 Top Posts at the results page, which is a great opportunity for you to appear in. This can mean huge exposure for your brand to reach a...