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You’ve read all about Instagram ads and what they are but now you want to know why to use them, and what’s in it for you? As we have seen, Instagram has over 1 billion users - 800 million of those are active monthly. But sharing posts organically is not enough to get them seen in the ever changing platform. This is where Instagram ads come in. They allow you to reach new people, audiences, and raise...

Instagram is a growing social media platform, with over 1 billion users. With this amount of users, it can be difficult to reach your audience, and compete with competitors. However, Instagram Ads are a great way to narrow out your competition and reach potential audiences, whilst gaining brand awareness and exposure. Why Use Instagram Ads Using Ads instead of simply ‘boosting’ posts can get a wider audience, as well as giving you access to custom audiences....

One of the reasons why Facebook Ads are so powerful, is their features of letting you set specific objectives that your brand aims to meet. These objectives are the action that you want people to do when viewing your ads, with there being 3 top tiers - and various individual objectives underneath. Awareness Objectives These are seen as top of the funnel, as they are aimed at generating interest in your products or services that you...

Social Media is a great way to increase traffic and brand exposure, as well as generate quality leads and sales. Did you know that Facebook remains the platform of choice for the majority of marketers? You may already use Facebook organically, you may even have spent some budget on ‘boosting’ your posts, but why should you use Facebook Ads? Find out below. People spend a lot of time on Facebook - the average person spends 40 minutes...

In Quarter 2 of 2016 Google released Expanded Text Ads which created a lot of hype in the paid search industry. Previously users were only allowed to create an ad with one 25 character headline and two 35 character description lines. However the expanded text ads allowed advertisers to create an ad with two 30 character headlines and one 80 character description line. This meant that ad copy space was increased by 47%. Marketers Rejoiced...

Google have recently announced that they will be making various changes to the Google Seller Ratings. This is a feature that you can get on Google PPC Ads. Google Seller ratings are rating displayed to your customers on your search result, enabling them to find businesses that offer quality services. Seller Ratings Changes Come early October, Google will begin displaying your businesses seller rating on a country basis, helping to make it more localised for customers within your country....

With the release of the Apple iPad earlier this month, a whole new platform for search has been established that allows users to browse the internet and much more on a new device which appears as a cross between a laptop computer and a smart phone. The iPad is making the internet even more accessible to users so it is even more essential that businesses can be found in search. How Apple iPad will effect PPC Campaign The device offers...