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By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

The demand for digital has continued to grow, with no signs of slowing down or halting. As customers continue to switch to digital alternatives, businesses who are yet to adapt to the demand, are struggling to succeed. So how can you improve your digital presence to ensure you benefit from the opportunity? Offer a Fast and Reliable Service Whether you are selling a product or service, consumers are becoming accustomed to short waiting times. This is shown by a...

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when.  What is a Social Media Content Calendar?  This is a calendar to organise and schedule your content across your social media platforms, and...

Working from home has become a norm in which many of us have adjusted to, enjoying the perks of reduced travel costs, a flexible schedule and most importantly, a Covid-safe work environment. However for some people, working from home is becoming more of a challenge and the countdown to returning to the office couldn't come sooner! A recent survey showed that more than half of UK workers are feeling fatigued from working from home, which is...

Growing your email list is a great way to reach your target audience. One of the best ways to start building a list is to create a signup form on your website, and directing users to this through social media.  Here are a few tips on creating a great email sign-up form.  What is an Email Sign Up Form? This is a tool that collects subscribers information, by asking users to input details into fields. This allows you to...