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Content, SEO, Website

For more than two decades, marketers have competed for visibility on Google and social media. Now, the rules are changing again. Google monetised the answer. Meta interrupts before it. ChatGPT puts your brand inside it. Google monetised the answer. Meta interrupts before it. ChatGPT puts your brand inside it. Google Ads work when someone already knows what they want. Meta Ads work when they don't, but the algorithm thinks it does. Both are still responding to an interest, whether...

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Content, SEO, Website

With the arrival of generative artificial intelligence (GAI) providing more answers to user’s queries directly within the search engine results page, fewer searches are resulting in clicks through to a website. The result? Your site visits and conversions are at risk. …but is altering your website for Generative Engine Optimisation a solid marketing strategy, or is GEO  simply the latest trend designed to ensnare unsuspecting business owners? What is GEO? Generative Engine Optimization (GEO) is the strategy of optimizing...

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Business, Content

Siren is proud to announce a brand new service for all of our clients both in the UK, and beyond! Following top secret internal discussions with our home and away teams (and many trips to the coffee machine!) Siren is thrilled to be launching its first fully integrated service which extends our presence beyond digital marketing. With Head of Digital Richard in the driving seat, our arrival on the scene as a Public Relations agency has taken...

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Content, Social Media

Following US government legislation against TikTok’s parent company ByteDance, both the globally recognised TikTok and popular video editing software CapCut were temporarily banned in the US. Whilst TikTok was quickly restored, as of writing (January 25th 2025) CapCut remains unavailable in North America. In its absence, Instagram has unveiled its own brand new video editor, simply called Instagram Edits. But what is Edits, when will it launch, and what features will it have? Here’s what we...

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Content, Culture

With AI just about everywhere at the moment (thanks Twitter) we seem unable to escape the breathtaking breakthroughs, the internet conspiracies and the runaway train of new applications for AI within our everyday lives.  Although we don’t think that the rise of ChatGPT and Google’s Bard will bring about the end of mankind anytime soon (fingers crossed) it’s hard to ignore all of the times that pop culture warned us about the dangers of AI… So here...

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Content, SEO

Google silently vanished several page-experience ranking systems, including page speed and mobile optimisation. Did these things ever matter to your SEO ranking or is this proof that SEO is much more about trial and error than it is about consumer science? Here’s what we know. Missing In Action Google, as you can imagine, are pretty good at tracking their systems. From their first installation to final retirement, every system goes through the same steps and notes are made...

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Content, Social Media

Since mid 2021, the Metaverse has been a whirlwind of rumour and speculation however, 160 companies - including some industry leaders such as Apple and Microsoft - have poured billions of pounds into it to ensure its success. But what is it?  Essentially, The Metaverse is (or rather, will be) a fully fledged 3D virtual world, in which users interact with each other and businesses as a part of a fully interactive, virtual reality which will be...

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Content, Social Media, Video

Instagram Reels have now become a staple in the toolkit of Social Media Marketers and Content Creators across the globe. Reels have gone from strength to strength since being released in August 2020, with brands such as Louis Vuitton, Sephora and Red Bull using Reels to advertise their products. The reputation and esteem of the feature has dramatically increased, leading many to question if Reels will become the main short-video sharing platform, overtaking TikTok . Remixing Reels Instagram...

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Content

By now, you already know that blogging is an integral part of Digital Marketing, and your business should be using this within your marketing strategies. Blogs are a great way to drive traffic and generate leads, as well as allowing you to reach customers and showcase your business as an industry expert.  But what other content types should your business be using, and why is it important to diversify your content portfolio?  Why You Should Create a Variety...

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