This cookie business may sound like it belongs in the biscuit tin, but GDPR is vital for your business, and it’s vital that you comply. The new GDPR is in full swing, and with businesses still yet to comply, it could cause havoc for you in the long-term. Whether your business is big or small, you must be found to be putting things in place to obey the law, or face the consequences - which don’t...
You want your business to stand out on the search engine results page, but with new and ever changing algorithms, organic results can push these down further. Your goal is to stand out from competitors, and in order to do this you must entice users to click through to your site. Here are a few ways in which you can improve your SERPs listings to get more attention. 1. A Winning Meta Description A full meta...
Anchor text is the visible text that appears with a hyperlink attached. This often appears blue and underlined, however you can change this on your website using HTML. Outside anchor text can impact your site. This is because search engines will analyse external anchor text from other sites (that link to yours) as a reflection of your page and how users view it. There are various types of anchor text: Exact Match - if it...
Emails are a large part of the new GDPR law, your customers must opt-in to allow you to send marketing emails to them. Contacting your existing customers is a great way to keep those contacts, especially if you have already formed a relationship with them. To do this, you will have to send out repermissioning emails. These are emails that allow customers to opt-in to receiving information from you. So, how do you format these in...
What is an SSL Certificate? SSL Certificates are small data files installed on a web browser that digitally bind a cryptographic key to an organisations details. It is a digital certificate that authenticates the identity of a website and encrypts information sent to the server, establishing a secure connection. Typically an SSL is used to secure payments and transactions, data transfers and logins, and securing browser on Social Media sites. Once an SSL is installed, it activates...