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Customer reviews are a great way to increase your reputation, and can also help with your marketing efforts.  However, negative reviews can make you feel discouraged, and bad reviews can also make businesses question whether they should remove their business from listings, rather than facing the backlash of bad reviews.  A negative review can mean the possibility of losing a customer, and we all know that it’s more cost effective to keep an existing customer, rather than acquiring...

At the end of October Google announced it will be testing Lead Form Extensions for mobile. This extensions has been designed around connecting with customers faster and capturing interest in potential customer's search moments. What are Google Lead Form Extensions? Google Lead Form Extensions are now in Beta testing. This extension will show below your search ad on mobile devices and allow users to fill in the contact information directly through your ad on the mobile SERP. If the user is...