How Do You Know If Your YouTube Ads Are Being Seen?
The purpose of an Ad is to be seen by your target audience, to make an impact and build brand awareness. But how do you know that your ad has been seen? Viewability is a measure of if your ad has had chance to be seen, and provides metrics on the number of times the ad was actually seen by users. This helps marketers to identify campaign effectiveness, allowing them to improve the campaign to increase its...