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Siren’s Success Beyond Borders: Seizing Opportunities in Dubai

Siren team with Dubai skyline at night

Siren’s Success Beyond Borders: Seizing Opportunities in Dubai

From Vision…to Victory

It was our MD, Harps’ eighth time in Dubai, also known as the ‘City of Gold’. However, this time Siren team members joined him for an exciting work trip, where we had the privilege of pitching to a potential new client. With a booming economy, cosmopolitan lifestyle and increasing demand for digital marketing services, Harps appreciated the potential in the emerging Dubai market back in 2011.

So, when the prospect of expanding our operations finally surfaced, we went all-in for first place in the City of Gold.

A Trailblazing Market Leader

The trip was centred on a pitch to a key player in the thriving and rapidly growing Proptech sector. The client, a genuine visionary transforming the real estate market, perfectly reflects Siren’s ambitious culture and passion for innovation.

Thanks to meticulous preparation and a deep understanding of their business needs, we were able to present a compelling case that stressed why our services and how our strategic approach could elevate their business to the dizzying heights of Burj Khalifa.

ground view of Burj Al Khalifa

How is Business Networking in Dubai Different?

Tapping into new markets demands a sympathetic approach to networking – so, what distinguishes Dubai?

Authentic Connections

Relationships and trust are highly valued in the business culture of the United Arab Emirates (UAE). While the convenience of delivering pitches through video calls is undeniable, genuine connections flourish and trust is built in the personable setting of a boardroom meeting.

One Size Doesn’t Fit All

Since locals make up just 15% of Dubai’s population, you’ll come across people from all walks of life in this enormous multicultural city. This highlights how crucial it is to pay close attention to cultural norms and how flexible language choices must be to deliver messages that resonate with diverse audiences.

Discovering Dubai

Dubai is renowned for business, tourism, and almost everything high-end and luxurious. The ‘world’s biggest/tallest/most spectacular… (enter your favourite attraction here)’ is a common theme when navigating the city, but what’s really worth seeing?

Burj Khalifa

It’s easy to spend hours marvelling at this stunning building stretching into the clear blue skies. Step inside and you’re met with the world’s fastest elevator for a rapid ascent to the top (beware of the ear-popping). At ground level, the dancing fountains are just as spectacular, starting at 6 p.m. and repeating every half hour until 11 p.m.

The Dubai Mall

Moving on from the world’s tallest building, we find ourselves in the expanse of the world’s largest mall. It’s a retail paradise and we’d be surprised if any brand hadn’t staked its claim here!

For those accompanying partners with perhaps less enthusiasm for shopping, an escape awaits in the form of an aquarium…filled with sharks.

Mother and child stand in front of giant sting ray

JW Marriott Marquis

To break the theme, we thought we’d focus on the world’s second tallest hotel at a mere 355 metres high. No prizes for guessing where the tallest is, though.

This remarkable hotel provided the perfect spot to get our heads down and focus on delivering exceptional results for the clients back home. This spot, which offers multiple workspaces, is worthwhile for any business travellers wanting a classy place to concentrate.

The Palm Jumeirah

A trip to Dubai isn’t complete without visiting this man-made wonder. Take a 30-minute trip over from downtown (try to spot the 7* Burj Al Arab hotel on the way) and you’re greeted by a lively atmosphere with vibrant bars, golden beaches and clear seas.

Bridging Gaps in the UAE

Our work trip to Dubai was more than just a pitch; it was a strategic investment to unlock fresh opportunities and propel our mission of bringing big ‘London Agency’ ideas to the masses.

Positive responses and meaningful connections made during our time in the city have now opened doors to a new market, laying the groundwork for growth and an ambition to explore even more possibilities in the region.

Keep an eye out for more exciting updates on our global expansion!

We’re Now Settled Back in Rainy Birmingham

So, come and brighten our day! If you would like to learn more about our digital marketing agency or chat about the right options to grow your business, please get in touch here; we will be more than happy to assist you.

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