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Remarketing Tag

Building an effective e-commerce approach can be tricky - as it is not simply the case of building a website and waiting for the orders to come in. There are lots of tips, tricks and tactics that you can do to increase conversions from your website.  Highlight Product Benefits   You could have the best product in the world, but if a customer doesn’t know why they need it, then they probably won’t buy it. As a business, you...

The holiday season(Q4) tends to be a very hectic period for digital marketers in general. It is very important to plan out a strategy for this period in advance to avoid any issues during peak time. Ideally planning for Q4  should be finalised by the end of Q3. However, if you feel like you may have missed something then fear not, here at Siren Search we have created a very quick checklist for anyone doing Paid Marketing...

Video plays a key role in user research for experiences that they wish to have - which makes it a perfect marketing tool for businesses selling services.  As people become more research obsessed, their options seem endless. Marketers can find new ways to engage with prospects across multiple touchpoints, to help them reach the people they need.  Video Increases Research  Video is not only great for attracting new prospects, but also helpful further down the customer journey. Once the...

When businesses try to generate new leads, they rarely think of video marketing. However, video can help a company achieve brand recognition and customer leads. Sight, sound, motion for lead generation.  Define your Audience  The first step to creating a video campaign is to define your target audience by understanding what they need. This will give you an idea of the types of videos that will work best for engaging your viewers. To generate leads, your videos will...

With online video surging over the past few years, it is now a fundamental part of building brand awareness with potential customers throughout every stage of their journey.  How Can YouTube Help Your Marketing Funnel?  It Will Motivate People  Video is a great resource for people that want to learn new skills, with 4 in 5 people saying that video allows them to do this. People like to watch videos for self-improvement, and being able to see real experiences...

Google Ads is intent-based marketing, which means people are actively looking for your product or service. However, there are still targeting options available that we can use in order to make sure your target market are the people who are clicking on the ads. The targeting options are shown below: Demographic targeting - You can target your ads to people in specific locations. For example, if you are doing Google advertising for a local business you...