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Meta has taken a stab at stealing Twitter's crown for best short-form social platform amidst a flurry of controversy surrounding Elon Musk’s now-controversial social giant Twitter. But what is Meta’s new platform, Threads, and is it a Twitter killer? Here’s what you need to know. According to Meta, Threads is ‘Instagram’s text-based conversation app’ and according to the description on the App Store, it will be a place where: “...

With AI just about everywhere at the moment (thanks Twitter) we seem unable to escape the breathtaking breakthroughs, the internet conspiracies and the runaway train of new applications for AI within our everyday lives.  Although we don’t think that the rise of ChatGPT and Google’s Bard will bring about the end of mankind anytime soon (fingers crossed) it’s hard to ignore all of the times that pop culture warned us about the dangers of AI… So here...

Remember when during the covid pandemic, everyone you know decided to buy themselves a smart speaker so that they could ask Alexa to set timers for cooking their favourite meal and asked Google to play the radio? If you own a smart speaker, you’ll probably know exactly what we mean when we say that they can be a bit… dim. However, behind closed doors at Google’s headquarters, researchers are completely redefining what this technology can achieve...

Google silently vanished several page-experience ranking systems, including page speed and mobile optimisation. Did these things ever matter to your SEO ranking or is this proof that SEO is much more about trial and error than it is about consumer science? Here’s what we know. Missing In Action Google, as you can imagine, are pretty good at tracking their systems. From their first installation to final retirement, every system goes through the same steps and notes are made...

It’s goodbye GA3 and Guten tag GA4… yes we will do anything for a bit of alliteration but more importantly, Google is sunsetting GA3 on June 30th and you need to be ready to make these 5 vital changes to avoid being stuck in the mud, so to speak. In preparation for a smooth transition from GA3 or UA (universal analytics) as you might know it, we have put together an action list for you and, to...