Meta is looking to redefine its paid campaign service with a complete AI overhaul and it’s happening sooner than you might think! Due to be released in Q1 of 2026, this new strategy for ad campaigns with a ‘no-touch’ AI service model will make paid advertising through Meta accessible for everyone. According to the tech giant, so long as you have these three things you will be able to successfully advertise on their platforms. These things are… A...
A trial is underway which could see Meta sell its image-based social giant Instagram sold under orders from the FTC in Washington. The Federal Trade Commission has argued that Meta has created a monopoly, eliminating competition through the purchase of Instagram, Facebook and WhatsApp. With the trial still ongoing with no clear indication as to what the outcome may be, We are putting on our tinfoil hats and discussing the possible outcomes of the trial and what...
Did Meta just make it impossible to overwhelm your customers with your ad campaigns? Digital marketing agency Siren dives into Meta’s updated frequency control settings which are giving marketers extra flexibility within their marketing funnels. What is Ad Frequency? For a digital marketing agency, ad frequency is critical for designing your marketing funnels. Simply put, frequency is the measure of how many times - on average - a potential audience member will see your ad. A higher frequency...
A Birmingham PPC marketing agency has kicked of 2025 with a sporting start by acquiring a top tier Championship club - and Premier League hopefuls (fingers crossed) - Burnley FC as a client! For a digital marketing agency in the heart of the midlands, a formal partnership within the opportunity-rich football sphere marked yet another milestone for the team who just a year ago was another in a line of Birmingham businesses looking to make a name...
Birmingham PPC company, Siren, prides itself on being on the cutting edge of digital marketing. Every year brings new innovations, new challenges and new opportunities for incorporating technology into our digital marketing strategies. We sat down with Marketing Executive Jess to discuss incorporating AI into PPC advertising. 1. How is AI automation helping us improve campaign efficiency — for example, in bid management, ad copy testing, or audience targeting? “One of the strongest automations for Google Ads campaigns is...