Sleek, modern and fresh. Shokupan has the potential to become a lunchtime hotspot and a real crowd pleaser, but has this Japanese bread shop done enough to avoid becoming another gimmick of Grand Central? Amongst the hustle and bustle of Birmingham’s busiest train station, a new neon food joint is welcoming customers. With its monochrome graphics and comic book decor, Shokupan’s effortless Japanese cool drew our attention as we scoured the walkways of Grand Central in search...

Free For All Regardless of whether you think that Meta is past its prime, for brands big and small looking to expand into paid social campaigns to reach new audiences, Meta is as prevalent as ever. According to them, more than 3 million advertisers use at least one of their platforms to advertise to more than 2 billion people! In fact, Facebook Ads Reach 34% of the global population over 13! However, while the platform is incredibly popular...

Across the globe Google is regularly used by consumers when making decisions to purchase. According to Google’s surveys, 59% of shoppers use the search engine to research a purchase they plan to make online or in-store, and over half of shoppers use Google to discover a new brand… If you haven’t used Google Ads before, we can tell you it’s a fantastic online advertising platform created by Google that lets businesses create and manage ads that appear...

Remember Twitter? It was one of the founding fathers of social media and launched way back in 2006! With 368 million users as of 2022, this platform was considered a staple social channel by digital marketers all over the world. However, when billionaire Elon Musk bought the company back in October of 2022 the changes came thick and fast and as of the 24th July, Twitter has launched its biggest (and arguably worst) change yet! A Brave...

Meta has taken a stab at stealing Twitter's crown for best short-form social platform amidst a flurry of controversy surrounding Elon Musk’s now-controversial social giant Twitter. But what is Meta’s new platform, Threads, and is it a Twitter killer? Here’s what you need to know. According to Meta, Threads is ‘Instagram’s text-based conversation app’ and according to the description on the App Store, it will be a place where: “...