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Remember when during the covid pandemic, everyone you know decided to buy themselves a smart speaker so that they could ask Alexa to set timers for cooking their favourite meal and asked Google to play the radio? If you own a smart speaker, you’ll probably know exactly what we mean when we say that they can be a bit… dim. However, behind closed doors at Google’s headquarters, researchers are completely redefining what this technology can achieve...

Google silently vanished several page-experience ranking systems, including page speed and mobile optimisation. Did these things ever matter to your SEO ranking or is this proof that SEO is much more about trial and error than it is about consumer science? Here’s what we know. Missing In Action Google, as you can imagine, are pretty good at tracking their systems. From their first installation to final retirement, every system goes through the same steps and notes are made...

It’s goodbye GA3 and Guten tag GA4… yes we will do anything for a bit of alliteration but more importantly, Google is sunsetting GA3 on June 30th and you need to be ready to make these 5 vital changes to avoid being stuck in the mud, so to speak. In preparation for a smooth transition from GA3 or UA (universal analytics) as you might know it, we have put together an action list for you and, to...

There’s been a change in the wind. Can you feel it? There's been a shift in understanding employee needs and recognising the importance of employee welfare. However, amongst Britain’s bustling workplaces, a new phenomenon is emerging… Wellbeing Washing. What On Earth Is Wellbeing Washing? If you have never heard of wellbeing washing before, you are not alone. Put simply it is the process of making changes to your workplace which, on the surface, might appear to help employees...

Remember when optimising for SEO was the number one priority to ensure that your brand held that top spot on Google? Well, SEO optimisation might be about to take a back seat thanks to the sneaky, but scarily intelligent ChatGPT, the AI system with 100 million users! So, What Is ChatGPT? Put simply, it is an artificial intelligence program which functions much like those annoying chatbots you see pop up when you are shopping online, with one major...