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Just over a year ago Google launched a suite of optional advert enhancements called "Sitelinks". These consisted of additional text links that appeared below the display URL of adverts that met high quality score credentials and provided users with even more interaction opportunities. How Sitelinks ad extensions Works The use of Sitelinks was momentous because it was the first time Google had allowed multiple additional inks with text ads in its PPC Management program - AdWords. The links can point to...

With the release of the Apple iPad earlier this month, a whole new platform for search has been established that allows users to browse the internet and much more on a new device which appears as a cross between a laptop computer and a smart phone. The iPad is making the internet even more accessible to users so it is even more essential that businesses can be found in search. How Apple iPad will effect PPC Campaign The device offers...

Outsourcing your PPC (Pay Per Click) can be on of the best investments you make.It may start off as one of those search marketing activities that you think you should do as a company, but you’ll no doubt find that over time it may become something that requires specialist attention. We found this to be the case with one of our now key clients – i4c Publicity. Although they were getting a significant amount of customers through their own PPC...

Your ads need to target the right audience and convert the right amount of people into buyers/customers. That means you need to create good quality ads with good quality keywords. Google AdWords will help you determine the relevance of keywords and landing pages through the use of the Quality Score reporting. There have recently been a few changes and here’s all you need to know.     Comprehensive Snapshot of Keywords in Use While the old Quality Score information was good, it wasn’t perfect....

The Google AdWords interface has changed, but that doesn’t mean lots of time to work out the new way of things. Here are our top tips to get the most out of the interface and use it efficiently every time. 1. Use Predefined Reports for Common Insights Need to look at the most useful insights for your campaign? Make use of the predefined reports. These were once found in the Dimensions tab, but are now in the top right side...