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You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it.  What is Black Hat SEO?  Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...

If you’ve read our last Pay Day Lunch Review, you’ll know that every month the Siren Search team ventures out to try somewhere new for lunch. With bundles of places in Birmingham City Centre, we are spoilt for choice - but March saw a visit to Pieminister.  This quirky restaurant is located just near the Town Hall, meaning that it is a haven for weekday lunches.  The name says it all - they offer a variety of pies...

Awareness - Awareness is at the top of the funnel.  Consumers have to know about your product or service in order to buy your product or service. At this stage, consumers don’t know enough about your products in order to type in anything specific. The keywords consumers type in when they at the awareness stage are quite generic for example washing machines, computer, plumber.    Interest - So once a customer is made aware that your product or...

Advertising your business and products on social media is one of the most cost-effective ways to reach a target audience of consumers. Paired with the right strategy, you can win new customers, generate awareness and re-engage past customers.  However, when running social media ads, you want to analyse how well they are doing - otherwise you may be spending vital budget and not getting a good return, which may be due to poor delivery.  3 Ways to Optimise...

We have written lots of previous SEO blog posts, however a little update does no harm. We’ve put together information on 5 of the main elements of SEO, so tighten your seatbelts and let’s jump right in…  Title Tags  Also known as H Tags, Title tags will appear on all of your website pages. These allow website crawlers to identify the most important content on the page, further helping to rank your website for the most relevant searches....