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Culture

Sleek, modern and fresh. Shokupan has the potential to become a lunchtime hotspot and a real crowd pleaser, but has this Japanese bread shop done enough to avoid becoming another gimmick of Grand Central? Amongst the hustle and bustle of Birmingham’s busiest train station, a new neon food joint is welcoming customers. With its monochrome graphics and comic book decor, Shokupan’s effortless Japanese cool drew our attention as we scoured the walkways of Grand Central in search...

Free For All Regardless of whether you think that Meta is past its prime, for brands big and small looking to expand into paid social campaigns to reach new audiences, Meta is as prevalent as ever. According to them, more than 3 million advertisers use at least one of their platforms to advertise to more than 2 billion people! In fact, Facebook Ads Reach 34% of the global population over 13! However, while the platform is incredibly popular...

Remember Twitter? It was one of the founding fathers of social media and launched way back in 2006! With 368 million users as of 2022, this platform was considered a staple social channel by digital marketers all over the world. However, when billionaire Elon Musk bought the company back in October of 2022 the changes came thick and fast and as of the 24th July, Twitter has launched its biggest (and arguably worst) change yet! A Brave...

With AI just about everywhere at the moment (thanks Twitter) we seem unable to escape the breathtaking breakthroughs, the internet conspiracies and the runaway train of new applications for AI within our everyday lives.  Although we don’t think that the rise of ChatGPT and Google’s Bard will bring about the end of mankind anytime soon (fingers crossed) it’s hard to ignore all of the times that pop culture warned us about the dangers of AI… So here...

Remember when during the covid pandemic, everyone you know decided to buy themselves a smart speaker so that they could ask Alexa to set timers for cooking their favourite meal and asked Google to play the radio? If you own a smart speaker, you’ll probably know exactly what we mean when we say that they can be a bit… dim. However, behind closed doors at Google’s headquarters, researchers are completely redefining what this technology can achieve...

There’s been a change in the wind. Can you feel it? There's been a shift in understanding employee needs and recognising the importance of employee welfare. However, amongst Britain’s bustling workplaces, a new phenomenon is emerging… Wellbeing Washing. What On Earth Is Wellbeing Washing? If you have never heard of wellbeing washing before, you are not alone. Put simply it is the process of making changes to your workplace which, on the surface, might appear to help employees...

Remember when optimising for SEO was the number one priority to ensure that your brand held that top spot on Google? Well, SEO optimisation might be about to take a back seat thanks to the sneaky, but scarily intelligent ChatGPT, the AI system with 100 million users! So, What Is ChatGPT? Put simply, it is an artificial intelligence program which functions much like those annoying chatbots you see pop up when you are shopping online, with one major...

Working from home has become a norm in which many of us have adjusted to, enjoying the perks of reduced travel costs, a flexible schedule and most importantly, a Covid-safe work environment. However for some people, working from home is becoming more of a challenge and the countdown to returning to the office couldn't come sooner! A recent survey showed that more than half of UK workers are feeling fatigued from working from home, which is...

2020 was a year of highs and lows, so celebrating the year coming to an end was important to us at Siren Search. Over the Christmas period we spent a lot of time catching up with our favourite series', watching nostalgic films and listening to classic (and sometimes cheesy) Christmas songs! Take a look at some of our festive favourites; you may even spot some of your favourites too!   Films Home Alone (1 & 2) Santa Claus (1, 2 & 3) Miracle...

Here at Siren Search we like to regularly discuss our current favourites, from Films to TV shows and even the latest Apps. We often debate the best new releases in Entertainment and Media (staying professional of course!). Here are some of our current and past favourites that have been keeping us entertained over the last few months.   Staff Favourites   Films The Social Dilemma - Harps & Rebecca The Dictator - Eszter Frankenstein - Emily Adaams Family Values - Le'Shaé The Playbook: A Coach's Rules...