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Conversion Rate Tag

Now that you’ve read our previous blog post on how to set up Instagram Shopping, you may be wondering how you should leverage this in your Digital and Social Media Marketing strategy.  Instagram Shoppable posts are a great way to encourage customers to make a purchase of your products, whilst also helping to shorten the customer journey - as they can checkout easily.  How to Optimise Shoppable Posts  When adding shoppable posts, you want to make sure that you’re...

In the past, the only way to connect your followers with your products was with a website link in your bio, however the new feature provides a seamless experience for users to easily shop your products - directly from your posts or stories. Instagram’s shopping feature is a great way to get customers' journeys shorter.  With over half a billion monthly active users on Instagram, it is a platform that should be used by all businesses -...

For the uninitiated, a conversion is a process of changing users action via an ad (text, video or image) and converting them in a manner that provides value to your business (online purchase, fill in the contact form, calls from mobile phones). For a more in-depth insight on conversion tracking follow our blogs written by Rebecca page. Splitting Out Conversion Actions Google has been seen splitting out conversions actions for more granular control as seen in the image...

If you are a small business and are running your PPC campaign you need to be keeping track of these 5 key metrics: Impressions Impressions are the number of times your ads have been seen. Therefore you need to keep an eye on the number of impressions your ads are receiving. First of all, if your ads are not getting impressions then no one will be seeing your ads, which means there is no chance you will get...